Toyota GR Supra has just doubled its sales in USA, outsells BMW Z4 by nearly 5x

Hans · Jul 5, 2021 10:38 AM

Toyota GR Supra has just doubled its sales in USA, outsells BMW Z4 by nearly 5x 01

It looks like the A90 Toyota GR Supra is a far more successful, much better received product by enthusiast drivers than its non-identical twin the BMW Z4. Of course, differences in body style – coupe vs convertible - as well as the additional premium that BMW charges for what is essentially the same car underneath, is also a factor but the gap in price is not that big.

Toyota GR Supra has just doubled its sales in USA, outsells BMW Z4 by nearly 5x 02

In the US, the biggest market for both cars, the Toyota GR Supra is priced from USD 43,990 (2.0-litre B48 4-cylinder), while the BMW Z4 sDrive30i with the same engine starts at USD 49,700.

In the first 6 months of 2021, cumulative sales of the Toyota GR Supra grew 98.3 percent, from 2,294 units in the same 6-month period last year, to 4,548 units, based on data released by Toyota Motor North America.

Toyota GR Supra has just doubled its sales in USA, outsells BMW Z4 by nearly 5x 01

BMW USA does not publish the sales breakdown of its models, but according to data compiled by GoodCarBadCar.net, cumulative sales of the Z4 from January to June 2021 have actually dropped 35.6 percent, down from 1,455 units recorded in the same 6-month period last year to just 937 units.

There’s also the question of how serious BMW is on the Z4. Those who have experienced the GR Supra will tell you that chief engineer Tetsuya Tada has succeeded in building a better BMW than BMW themselves.

Toyota GR Supra has just doubled its sales in USA, outsells BMW Z4 by nearly 5x 02

Get behind the wheel of the Z4 and you get the impression that the Z4 is just yet another product from BMW, one that BMW themselves weren’t too keen to spend too much resources in, preferring to focus on electric models like that iX and i4.

The Toyota GR Supra however, is developed under the direct supervision of President Akio Toyoda himself, and you can tell that this is a product developed by people who have given their best.

Toyota GR Supra has just doubled its sales in USA, outsells BMW Z4 by nearly 5x 03

President Toyoda described the GR Supra as Toyota’s last gift to car enthusiasts, after which the new set of environmental regulations would make it impossible to build such cars anymore (Nissan 400Z will not be sold in Europe, even the little Mazda MX-5 will soon have to go the hybrid path).

Elsewhere in Australia – the world’s biggest market for right-hand drive sports cars - the Supra is also doing much better than the Z4 in Australia. The GR Supra is Australia’s top-5 best-selling premium coupe/convertible, with the BMW ranking outside the top-5.

Toyota GR Supra has just doubled its sales in USA, outsells BMW Z4 by nearly 5x 04

In Malaysia however, few apart from casual enthusiasts with more time than money bother about the GR Supra and Z4.

Our ultra-high, engine capacity-based import and excise duty structure penalizes a 3.0-litre GR Supra / Z4 M40i more than a 2.0-litre Porsche 718 Cayman / Boxster, and between the three, it’s obvious that most local buyers will go for Stuttgart’s finest mid-engine sports car.

Toyota GR Supra has just doubled its sales in USA, outsells BMW Z4 by nearly 5x 05

The Porsche 718 Cayman starts from RM 522,590 while the 718 Boxster starts at RM 486,727.

BMW Malaysia doesn’t sell the six-cylinder Z4 M40i, but only the 4-cylinder sDrive30i variant, at RM 469,510, so it’s not even a contender to UMW Toyota’s GR Supra, which is only available in 6-cylinder guise, at RM 589,987.

Premium sports cars' prices in Malaysia (2021)

BMW Z4 sDrive30i 2.0L

258 PS / 400 Nm

RM 469,510

Toyota GR Supra 3.0L

388 PS / 500 Nm

RM 589,987

Porsche 718 2.0L

300 PS / 380 Nm

RM 522,590 (Cayman)

RM 486,727 (Boxster)

All prices quotes above are only valid until 31-December 2021, inclusive of 50 percent sales tax deduction for imported passenger vehicles.

Toyota GR Supra has just doubled its sales in USA, outsells BMW Z4 by nearly 5x 06

Which wealthy Malaysian pays Porsche price for a BMW or a Toyota? It explains why both the Z4 and Supra are such rare sights here.

Malaysia is one of the few markets in the world where a BMW Z4 M40i and Toyota GR Supra 3.0L is more expensive than a Porsche 718 Cayman, which retails for USD 60,500 in the US - more than USD 10,000 more than a Z4 M40i / GR Supra 3.0L in the US. It only goes to show how our riduculously archaic tax structure is skewing the market.

Hans

Head of Content

Over 15 years of experience in automotive, from product planning, to market research, to print and digital media. Garages a 6-cylinder manual RWD but buses to work.

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