Toyota Harrier is Japan’s No.1 premium SUV for 2020, Toyota Raize tops all SUV sales

Hans · Apr 7, 2021 12:27 PM

Toyota Harrier is Japan’s No.1 premium SUV for 2020, Toyota Raize tops all SUV sales 01

The Japan Automobile Dealers Association (JADA) has released its list of top selling models in Japan for Financial Year 2020 (April 2020 to March 2021). Seven out of the top-10 best-selling models in Japan came from Toyota.

Toyota Harrier is Japan’s No.1 premium SUV for 2020, Toyota Raize tops all SUV sales 02

The Yaris family

The Toyota Yaris (including Yaris Cross and GR Yaris) is Japan’s most popular nameplate, with 202,657 units sold in the last year. This was followed by the Toyota Raize, our Perodua Ativa’s Japanese cousin, with 120,998 units, making it Japan’s best-selling SUV.

Toyota Harrier is Japan’s No.1 premium SUV for 2020, Toyota Raize tops all SUV sales 03

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The Raize’s twin and donor car Daihatsu Rocky is ranked 26th, with 26,425 units sold.

Curiously, the Toyota Alphard, which costs about the same price as a Mercedes-Benz C-Class / E-Class there (depending on variant), is Japan’s 4th best-selling car.

Toyota Harrier is Japan’s No.1 premium SUV for 2020, Toyota Raize tops all SUV sales 01

With 106,579 units sold, Toyota sells four times more Alphards than Suzuki sells the Swift (25,584 units). If you include 14,749 units of the Alphard’s Toyota Vellfire twin, the ratio becomes even higher.

Toyota Harrier is Japan’s No.1 premium SUV for 2020, Toyota Raize tops all SUV sales 02

Harrier is now an international model, sold as Venza in the US. Domestic market's Harrier badge has been dropped, replaced by a Toyota logo

With the Nissan Murano no longer on sale in Japan, the Toyota Harrier has entire segment to itself. A total of 86,843 units of the Toyota Harrier were sold, making it Japan’s 7th best-selling car. Its next closest rival, the Mazda CX-8, is ranked 38th, with 16,617 units.

Japan's best sellers for FY2020 (Apr '20 - March '21), units
Toyota Yaris (incl Yaris Cross, GR Yaris) 202,657
Toyota Raize 120,998
Toyota Corolla 112,777
Toyota Alphard 106,579
Toyota Roomy 103,064
Honda Fit (Jazz) 94,311
Toyota Harrier 86,843
Honda Freed 73,368
Toyota Voxy 71,903
Nissan Note 71,894
Toyota Sienta 62,233
Nissan Serena 65,302
Toyota Prius 59,160
Toyota RAV4 50,990
Toyota Aqua 48,115
Toyota Noah 46,755
Suzuki Solio 43,664
Honda Step WGN 36,091
Toyota Passo 33,276
Nissan Kicks 32,863

Closer to home, the all-new 2021 Toyota Harrier will be launching in Malaysia very soon. Distributor UMW Toyota Motor is has opened a registration of interest page for interested buyers.

Also read: Launching soon in Malaysia, register your interest for the 2021 Toyota Harrier

Toyota Harrier is Japan’s No.1 premium SUV for 2020, Toyota Raize tops all SUV sales 03

If you are wondering what the best-selling models in Malaysia are, sorry such data is not available, because Malaysia's Competition Commission (MyCC) bars any organization from compiling such data. According to MyCC's rationale, such info sharing among competing manufacturers promotes cartel-like behaviour. No it's true, they actually said that.

Also read: Ridiculous lack of data is another reason why Malaysia’s car industry cannot progress

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