Sources in UMW Toyota familiar to the matter gave a resounding no, the Raize will not be sold as a Toyota in Malaysia.
This is largely due to the fact that UMW Toyota is unable to make a sound business case out of the Raize as Perodua will be selling the exact same car at a (much) lower price. Case in point, the Aruz (from RM 72,900) vs the Rush (from RM 93,000) – that’s a RM 20,000 price gap between the two.
It doesn’t make sense for Toyota to compete with Perodua at that segment and price point as the national carmaker will have the definite upper hand.
Instead, UMW Toyota is focusing its resources on higher-end products that will go head-to-head with other non-national rivals. The company has 3 SUVs planned for Malaysia but only 1, the 2020 Toyota RAV4, is scheduled to debut in 2020. The other 2 is delayed due to unfavourable market conditions.
There you have it, if you want a compact ‘Toyota’ SUV with a 1.0-litre turbocharged engine and Advanced Driver Assistance Systems (ADAS), you can only have it with a Perodua badge.
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2021 Perodua Ativa 1.0L Turbo X
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