Toyota Raize to be sold only as Perodua D55L SUV in Malaysia, no Toyota

Adrian Chia · Mar 24, 2020 11:19 AM

Sources in UMW Toyota familiar to the matter gave a resounding no, the Raize will not be sold as a Toyota in Malaysia.

This is largely due to the fact that UMW Toyota is unable to make a sound business case out of the Raize as Perodua will be selling the exact same car at a (much) lower price. Case in point, the Aruz (from RM 72,900) vs the Rush (from RM 93,000) – that’s a RM 20,000 price gap between the two.

Toyota Raize to be sold only as Perodua D55L SUV in Malaysia, no Toyota 01

Perodua D55L will be based on these two

It doesn’t make sense for Toyota to compete with Perodua at that segment and price point as the national carmaker will have the definite upper hand.

Instead, UMW Toyota is focusing its resources on higher-end products that will go head-to-head with other non-national rivals. The company has 3 SUVs planned for Malaysia but only 1, the 2020 Toyota RAV4, is scheduled to debut in 2020. The other 2 is delayed due to unfavourable market conditions.

Toyota Raize to be sold only as Perodua D55L SUV in Malaysia, no Toyota 02

Perodua D55L will have a similar, if not exact, interior

There you have it, if you want a compact ‘Toyota’ SUV with a 1.0-litre turbocharged engine and Advanced Driver Assistance Systems (ADAS), you can only have it with a Perodua badge.

Adrian Chia

Editor

Psychology graduate with over 4 years in the automotive industry, 3 in front of the camera. Occasionally seen at his family owned tyre shop. Will only buy cars that passes the big bottle test.

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