Toyota Synergised Mobility to support UMW Toyota's All About The Drive push

Jerrica · Feb 7, 2021 11:50 AM

Toyota Synergised Mobility to support UMW Toyota's All About The Drive push 01

Alongside the launch of the 2021 Toyota Fortuner and 2021 Toyota Innova, UMW Toyota (UMWT) also launched a new branding tagline known as Toyota Synergised Mobility (TSM). The new tagline falls under the brand’s All About The Drive theme that was introduced back in 2016 and will focus on Toyota’s new technologies.

Toyota Synergised Mobility to support UMW Toyota's All About The Drive push 02

Toyota GR Yaris is the embodiment of All About The Drive campaign

UMWT claims that through the new brand pillar and branding initiative, these advanced tech will be simplified to make it easier for the average car user to understand. Examples of Toyota tech that will fall under TSM are Toyota Safety Sense (TSS) and Toyota New Global Architecture (TNGA).

The TNGA platform now underpins cars like the Toyota RAV4, Toyota Camry, Toyota Corolla Altis as well as the upcoming Toyota Corolla Cross. TSS is Toyota’s ADAS, some TSS features are now available even in the entry-level Toyotas like the Toyota Yaris and Toyota Vios.

Toyota Synergised Mobility to support UMW Toyota's All About The Drive push 03

Check out the first sample of TSM in the video below!

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