Toyota Synergised Mobility to support UMW Toyota's All About The Drive push
Jerrica · Feb 7, 2021 11:50 AM
0
0
Alongside the launch of the 2021 Toyota Fortuner and 2021 Toyota Innova, UMW Toyota (UMWT) also launched a new branding tagline known as Toyota Synergised Mobility (TSM). The new tagline falls under the brand’s All About The Drive theme that was introduced back in 2016 and will focus on Toyota’s new technologies.
Toyota GR Yaris is the embodiment of All About The Drive campaign
UMWT claims that through the new brand pillar and branding initiative, these advanced tech will be simplified to make it easier for the average car user to understand. Examples of Toyota tech that will fall under TSM are Toyota Safety Sense (TSS) and Toyota New Global Architecture (TNGA).
There isn’t a time in memory that doesn’t involve staring at cars. After discovering the excitement of watching Schumacher vs Hakkinen, Formula 1 became a major part of life. The love for cars and F1 ultimately led to a job with CAR Magazine. The untimely death of the magazine meant a hiatus from cars at lifestyle women’s magazine Marie Claire before another opportunity came knocking again.
