Toyota USA to ‘cross boundaries’ with new SUV launch on 2-June, hints to Toyota Corolla Cross

Hans · May 31, 2021 10:35 AM

Toyota USA to ‘cross boundaries’ with new SUV launch on 2-June, hints to Toyota Corolla Cross 01

Following a successful debut in Thailand, the Toyota Corolla Cross will now cross the Pacific for a market launch in the USA.

Toyota USA to ‘cross boundaries’ with new SUV launch on 2-June, hints to Toyota Corolla Cross 02

Toyota Motor USA has since posted a teaser video with the caption:

“Even the most iconic works of art are born from a simple sketch. It’s only when the art takes form that it begins to possess the power to cross all boundaries.”

Toyota USA to ‘cross boundaries’ with new SUV launch on 2-June, hints to Toyota Corolla Cross 01

Crossing boundaries is of course, a clear reference to the Toyota Corolla Cross.

The USA launch of the Toyota Corolla Cross will be livestreamed on 2-June 2021, 10.30am EDT.

Toyota USA to ‘cross boundaries’ with new SUV launch on 2-June, hints to Toyota Corolla Cross 02

Currently, the C-segment Toyota Corolla Cross leads the compact / sub-compact SUV segment in Thailand, outselling the B-segment Honda HR-V (difference in segmentation is semantics, has little meaning to buyers shopping at this price point) as well as the C-segment Subaru XV many times over.

Also readThai Toyota Corolla Cross' 6 months sales exceeds Honda HR-V's 12 months

Toyota USA to ‘cross boundaries’ with new SUV launch on 2-June, hints to Toyota Corolla Cross 03

In Malaysia, the first allocation of 750 units imported from Thailand – originally meant to be a stop-gap measure while Toyota’s Bukit Raja plant is being setup to locally-assemble (CKD) the model – were sold out in less than 1 week.

Also read: CBU 2021 Toyota Corolla Cross 1.8G sold out in less than 1 week, orders to be converted for CKD variants

The Corolla Cross will also be launched in China and Japan in the second half of this year.

Hans

Head of Content

Over 15 years of experience in automotive, from product planning, to market research, to print and digital media. Garages a 6-cylinder manual RWD but buses to work.

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