From the doldrums of dull and the shores of soullessness, Toyota has somehow managed to make a deal with the devil and reclaim its soul from the depths of monotony with not one, but three performance models across a wide spectrum that appeals to each and every blood cell that would give us a boner. The new Toyota GR86 is probably the most accessible and they’ve spared no expense in giving it the advertising campaign it deserves… even if we don’t know what exactly it means.

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On the back of taking the number one sales spot in the USA in almost a century, Toyota has launched a three-pronged global ad attack for the new sports coupe that forms a wonderful trio with the GR Yaris and GR Supra to serve as a formidable performance trio in amongst their stable.

Leading with the “designed by enthusiasts for enthusiasts” ethos, the new campaign is titled “FasterClass.” To be fair, we don’t really know what is stands for exactly. Nonetheless, there’s a sentiment of people in the know showing us how it’s done with the GR86. These experts in their respective fields are touted as professors; hence the term.

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Each of Toyota’s three agency partners; Saatchi & Saatchi, Conill Advertising, and Intertrend, had a hand in creating an ad each.

Saatchi & Saatchi went all out. They roped in all the pro drifters associated with the Toyota badge in Formula Drift. Fredric Aasbø, Ryan Tuerck, Ken Gushi and Hunter Taylor took to the wheel of the new coupe under the tutelage of legendary tuner Stephan Papadakis. The campaign will see each of the pros approach everyday driving in the GR86.

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Meanwhile, Conill Advertising took to an urban environment with the everyday-man-on-the-street putting on the professors’ hat. These “urban professors” comprise delivery drivers, taxi drivers and paramedics will get behind the wheel of the GR86 and put their knowledge of the city to good use.

Last but certainly not the least by any measure is Intertrend’s creative take with none other than the Dorikin himself, Keiichi Tsuchiya. Delving into the Initial D anime that had the GR86’s predecessor; the AE86, as the hero car, the ad sees Takumi Fujiwara of Initial D in his AE86 challenged by Tsuchiya in the new GR86 on the streets of Mount Akina.

Of the three campaigns, Intertrend looks to have won the race hands down.