UMW Toyota Motor, the Malaysian distributor of Toyota and Lexus vehicles, ended the month with their highest-ever sales for a first quarter. In March 2023, the company registered 9,026 units for Toyota and 110 units for Lexus, totaling 9,136 units sold, compared to February's 9,297 units.
Total year-to-date sales registered for March 2023 stood at 25,219 units, a positive increase of 12% from this time last year (22,447 units in March 2022).
This comes off the back of the launch of the all new 2023 Toyota Vios last month, a B-segment sedan that's underpinned by the Daihatsu New Global Architecture (DNGA), and boasts a totally revamped look and added tech. You can read our review of the model linked below.
Also read: Review: 2023 Toyota Vios (AC100) - A quantum leap, but not without hiccups
UMW Toyota Motor also hosted a tree planting event in Tanjung Tuan, Melaka, as part of the UMW Green Shoots Initiative in March, whereby up to 6,100 trees were planted by 250 volunteers made up of staff , students and teachers from University Putra Malaysia, Serdang and Politeknik Port Dickson, Taylor's University, as well as members of the public.
The event supported the National 100 Million Trees Planting Campaign and aligned with Toyota Motor Corporation's commitment to achieve carbon neutrality by 2050.
Also read: UMW Toyota Motor keeps going green with continuation of mangrove planting efforts in Malacca
Meanwhile, the company has also announced a promotion on selected models worth up to RM 8,000 and 100% loan financing in conjunction with the Ramadan season.