Video: What does Proton's new logo mean?

Adrian Chia/Sep 25, 2019 05:44 PM

Proton now has a new logo, 2 years since the national carmaker formed their new partnership with Geely. Along with the new “Thundercats” like logo, the company also announced its new tagline, “Inspiring Connections”.

This is the sixth iteration of the company logo since the brand’s inception in 1985 and is a symbol of Proton’s next chapter in the company’s history.

Proton is committed to three core values: Innovative Technology, Reliability and International. Chief Executive Officer of Proton, Dr Li Chunrong has reinforced the company’s target to become Malaysia’s number 1 automotive player and number 3 in ASEAN.