From now on, Volkswagen’s most powerful cars will bear a very different looking R. This is because Volkswagen R has launched a brand new R logo.
The letter R is now stripped down to its essential components giving it a more distinct and sleek look.
Klaus Bischoff, Head of Volkswagen Design Centre, and his team developed the new R logo together with Technical Development and the Volkswagen R Marketing Team.
As the sportiest part of Volkswagen, designers carefully drew the R to be characterised by the pristine line width and clearly horizontal arrangement that features dynamic curves.
The design of the new R logo was created to not only give off the impression of power but define Volkswagen’s commitment to performance and exclusivity.
The first car to carry the new R logo will be on the Atlas Cross Sport R-Line in North America before the rest of the Volkswagen R range will start sporting the same logo.