It’s that season where the most expensive TV commercials start rolling out in anticipation of the Super Bowl game. This year BMW USA joined in with this special ad that stars Arnold Schwarzenegger and Salma Hayek as Greek god Zeus and goddess Hera with the all-electric vehicle (EV) BMW iX.

The commercial opens with Zeus and Hera declaring their retirement and coming to earth. While Hera adjusted to life on earth easily, Zeus on the other hand struggled to fit in.

Just when Zeus was about to give up, Hera gifted her husband with a brand-new BMW iX to cheer him up.

The commercial ends with the couple driving off into the sunset in the iX and belting out notes of a classic song titled Electric Avenue.

There’s even a clever disclaimer on the bottom of the screen saying “Immortal professional driver on closed course” just to make it seem more realistic.

From what we understand, the commercial will play on the third ad break during the first quarter of the Super Bowl game.

Fun fact: did you know that the ads during a Super Bowl game have more views than the game itself? Even the halftime performances by popular artists are watched more than the game. Hence BMW’s massive investment into the 60-second ad.

On to the BMW iX, the electric vehicle (EV) recently had a price fix thanks to the EV tax incentive the government has introduced starting 1-January-2022. The EV is now priced from RM 379,800 to RM 430,400 on the road without insurance.

That is a RM 56,000 difference from the previous prices that ranged from RM 435,800 to RM 493,000.

The iX is powered by a dual-motor setup (all-wheel-drive) that produces 326 PS and 630 Nm. The EV is capable of making the century sprint in 6.1 seconds while the top speed is capped at 200 km/h.

Also read: Zero-tax price for BMW iX confirmed, RM 56k less than before – from RM 379k to RM 430k

Thanks to its 76.6 kWh battery capacity, the iX has an electric range of up to 425 km on the WLTP cycle.

We wonder if any other car company came up with a cool ad worthy of Super Bowl air time.