Yema may not be a brand that is familiar with most Malaysians, but this brand is notorious for cloning a number of foreign marques, including Audi and BMW.
But that’s not all – Yema has even resorted to cloning the Geely Boyue (sold here as the Proton X70), resulting in this, the Yema Bojun (博骏). So much so that its name clearly takes a leaf out of Geely’s book with the Boyue (博越).
In terms of design, the Yema is clearly inspired by the Boyue / X70. If it wasn’t for the vertical grille slats and Yema emblem, you’ll be hard-pressed to separate it from the Boyue. The Boyue’s inspiration also continues with the side profile, as the Bojun has a kink towards the end of the window line – identical to the Boyue.
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At a glance, the rear-end of the Bojun is nearly identical to the Boyue / X70. Like the Boyue, the Bojun also has a trim piece that connects both tail lights, as well as a two muffler tips at the bottom of the bumper.
Separating the Boyue from its clone starts with the powertrain department. While all variants of the Boyue are turbocharged, lower rung variants of the Bojun get a naturally-aspirated 1.5-litre petrol engine that outputs 109 PS and 145 Nm, hooked up to a five-speed manual or a CVT-type automatic.
Upper variants of the Yema Bojun offer a turbocharged 1.5-litre petrol engine, outputting 150 PS and 215 Nm. This engine is mated exclusively to a CVT-type automatic.
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The cabin of the Bojun is also vastly different from the Boyue. Unlike the Boyue / X70’s air-conditioning vents that sit atop the infotainment screen, the Bojun’s vents are on the sides of the infotainment system.
Some variants of the Bojun also offer a digital instrument cluster, as well as a digital climate control system. Upmarket, it certainly isn’t. The Boyue / X70’s cabin is still a nicer place to be in.
Where the Yema Bojun trails behind the Boyue is in the safety department. The entry-level Bojun variant is extremely spartan, offering only dual airbags and ABS as its safety equipment. Stability control and six airbags are reserved for the top-spec variant. Said variant also offers forward collision warning (FCW) and autonomous emergency braking (AEB). Sorry, no lane keep assist or blind spot monitoring on the Bojun.
So how much does the Yema Bojun cost? In China, the Bojun is priced from a mere CNY 49,900 (~RM 32k) for the base variant, topping out at CNY 129,900 (~RM 84k) for the top-spec turbo variant. For comparison, the regular Geely Boyue is priced between CNY 89,900 (~RM 58k) to CNY 106,800 (~RM 69k), while the Boyue Pro is priced between CNY 116,800 (~RM 75k)to CNY 146,800 (~RM 95k).