perodua marketing strategy
Pemain baharu dalam industri motosikal, Aveta Global Marketing Sdn. Bhd memperkenalkan model terbaharunya, Aveta VS110 2021 yang sekali lagi hadir dengan pakej harga menarik. Kehadiran Aveta VS110 yang mirip rekaan motosikal keluaran jenama terkemuka Jepun itu adalah model keempat yang dikeluarkan syarikat berkenaan setakat ini. Sekalipun kehadiran model ini dalam laman web syarikat berkenaan masih berstatus 'coming soon', begitupun model berkenaan sudah dipertontonkan di laman Facebook rasmi sy
Proton announces the appointment of Roslan Abdullah as Vice President, Sales and Marketing. Concurrently, he is also appointed the Chief Executive Officer of Proton Edar Sdn Bhd (PESB), a wholly owned subsidiary of Proton involved in the distribution of Proton cars and providing sales and after sales services to customers, effective June 1st, 2020. Having spent close to three decades in the automotive sector, Roslan brings with him a wealth of experience and knowledge about Malaysia’s automotive
The BMW 8 Series replaced the 6 Series nameplate in 2018. This was a move made by the previous chairman, Harald Kruger, to position the 8 Series as a true luxury car. However, this strategy isn’t bearing fruit in the US as sales performance for the 8 Series is underwhelming. Automotive News reported that most BMW dealerships are facing an accumulation of 8 Series, which blocks inventories. While dealers pointed out that it was the lack of marketing campaign, the report says that the 8 Series doe
Bookings for the 2020 Mitsubishi Xpander is now open. The 1.5-litre naturally aspirated MIVEC engine Xpander is locally-assembled in Pekan but a common question that consumers have is, is it an MPV or an SUV? The short answer is that it’s neither, but if we have to pick one, it will be an SUV, and that’s how we refer to it in all our articles on the Xpander. Yes, we recognize that there’s an even more SUV-like derivative model known as the Xpander Cross, currently on sale in Thailand, Indonesia,
By the time you read this article, you’d probably be swamped with news of the incoming 2021 Perodua D55L. After all, Perodua has already opened bookings for the SUV (which might be is called Ativa) and it does have some interesting specs. While this year will see the focus shift to the second 'national’ carmaker, Proton doesn’t want Malaysians to direct their attention to the next big thing that also happened to be an SUV. So, mere days before Perodua opened the order books, the Malaysian tiger
Toyota Indonesia has just launched the refreshed Toyota Agya, which is known to Malaysians as the Perodua Axia. During the press conference, which was streamed online amid the Covid-19 pandemic, the Indonesian media queried about the potential arrival of the Toyota Raize. To which Toyota Indonesia did not deny that the budget compact SUV is bound for its local market. Kazunori Minamide, Marketing Director of PT. Toyota-Astra Motor said that while they have not decided on the Raize, they are cons
It’s one of the oldest new cars that you can still buy in Malaysia, but the Perodua Alza is still one of Malaysia’s favourite MPVs. It’s a market that is slowly diminishing as most Malaysian families prefer getting SUVs instead. But while the Alza had turned 11 just a few days ago – it was launched on 23-November 2009 – its Japanese twin cousins were more or less domestic flops. The Toyota Passo Sette and Daihatsu Boon Luminas were sold for only 4 years between 2008 and 2012. So, what's the secr
Honda Malaysia Sdn. Bhd. welcomed its first woman Managing Director and Chief Executive Officer, Miss Madoka Chujo. Miss Chujo will succeed outgoing CEO Mr. Toichi Ishiyama starting from 1 April 2021. Miss Chujo has been part of the Honda family since 1997. Over the 23 years she has been with the company, she has held various roles in Japan, China, Spain and Canada. Her expertise and experience are in the area of Sales Strategy during her various stints. Prior to her new role in Malaysia, Miss C
Volkswagen Tiguan Volkswagen Tiguan has been the automaker's best-selling model in their line up, and it looks like VW is considering to don the coveted GTI treatment on the Tiguan too. According to a report by Carbuzz, the news comes from a conversation with Hein Schafer, Volkswagen USA senior vice president for product marketing and strategy. In short, he said VW is constantly looking at options for a more efficient engine with more horsepower. Does that mean VW has pulled the trigger on a Tig
Malaysians are eagerly waiting for Proton’s next SUV, more affectionally known as the Proton X50. Over at arch-rival Perodua’s base, they too are gearing up for their very own SUV known internally as the D55L. The Proton X50 (based on the Geely Binyue) will sit below the Proton X70 and competes against the likes of the Honda HR-V and Mazda CX-3. The pricing strategy will reflect this model hierarchy, giving customers a more affordable but no less high-tech SUV from Proton. The next Perodua SUV i
Daihatsu has no plans to introduce any sedan models in Indonesia, said the No.2 car brand in Indonesia during an interview with CNN Indonesia. Previously, the company did mull over the prospect introducing a sedan to Indonesia. In 2017, the company previewed the DN F-Sedan concept at the Gaikindo Indonnesia International Auto Show. The low slung, almost coupe-like roofline of the DN F-Sedan was originally conceived as a stylish budget four-door sedan, sharing the same mechanicals and platform as
Indonesian automotive website AutonetMagz recently posted photos of what appears to be a Daihatsu Tanto on the streets of Indonesia. According to them, photos of the Daihatsu Tanto started to surface a couple of month ago, and some speculated that Daihatsu Indonesia could introduce the kei car there. In the past, Daihatsu Indonesia used to sell the Daihatsu Copen, but sales were short-lived as the Copen was priced too high for the average Indonesian buyer. However, Amelia Tjandra, the Marketing
The updated Perodua Axia 2019 is the third Perodua model to be fitted with the ASA (Advanced Safety Assist) feature. The first was the Myvi, followed by the seven-seater Aruz, which was the first to debut the newer ASA version 2.0 – the same version used by the new Perodua Axia 2019. More importantly, the new Perodua Axia 2019 is now the cheapest car in Malaysia to be equipped with such feature – at RM 43,910 for the highest specifications AV variant. Lower range variants misses out on ASA but e
This RM 200m plant is why Perodua will continue using 4-speed automatics for many more years to come
Don’t expect Perodua to ditch its aging but proven 4-speed torque converter automatic transmissions anytime soon. Even as the rest of the world is trending towards CVT-type automatic transmission for city cars, Perodua’s tried and tested Akashi Kikai 4-speed automatic transmissions will continue to be sold in Malaysia for many more years to come. There’s a simple reason to that. Perodua’s customers are happy with what’s offered to them right now, so why bother changing something that’s not broke
Perodua has announced today that it will be developing a new regional sedan for the Toyota Motor group to sell in South East Asia. Recall that back in 2016, both Toyota and Daihatsu formed a new internal company called Emerging-market Compact Car Company (EMCC). In elaborating the role of the new internal company, Toyota said: The Emerging-market Compact Car Product & Business Planning Division, which is to span both Toyota and Daihatsu, is to conduct overall planning for products and business o
Perusahaan Otomobil Nasional, the company which we now know as Proton Holdings, was established in 1983 as Malaysia’s national car company. Ten years later in 1993, Perusahaan Otomobil Kedua, better known as Perodua, was established as our second national national car company. We are now in the midst of setting up a third national car. All three national car companies were mooted by our then Prime Minister Dr. Mahathir Mohamad. In the early days, both Proton and Perodua were in every sense, a na
The Honda BR-V is an entry-level, three-row seat, seven-seater vehicle. With a ground clearance of 201 mm, it rides 3 mm higher than even a Honda CR-V (even when fitted with all-wheel drive). At the same time, it’s only has front-wheel drive, with an elongated rear half that looks more like an MPV than an SUV. So what is the Honda BR-V? Is it an MPV or an SUV? The simple answer is that it’s an SUV. Honda Malaysia’s own marketing materials describe it as a crossover, which is just another way of
Sales of the Hyundai Sonata, once Korea’s most popular model, has been falling to dangerously low levels. The Hyundai Motor Group’s Asan plant, which makes the Sonata, is sitting idle for one week as inventories of the slow-selling Sonata are piling up at dealers. Production will only resume on Monday, 15th of March. Hyundai ended 2020 with 48,067 units of the Sonata sold, down 26.3 percent from the year before. Covid-19 was not an issue as Korea was one of the few major automotive market in the
RM683.90 cheaper over 5 years/100,000 km Transmission fluid is less costly to replace Optimised service intervals Proton has put in extensive effort into marketing the benefits and rationale to switching from their punch-sourced Continuous Variable Transmission (CVT) to a Hyundai-sourced 4-speed torque converter in the facelifted 2019 Proton Saga. Besides boasting stronger acceleration and improved drivability, there is also another (huge) benefit of switching to the 4AT – lower maintenance. Ove
Malaysian car buyers shopping in budget car Proton/Perodua range of cars have a peculiar affinity towards the topic of timing chain vs timing belt. Debates can get rather intense and even though nearly every technical literature out there says that there is no such thing as timing chains being superior to timing belts and vice versa. There are many things that one should consider before buying a car, but valvetrain system shouldn’t be on that list. Oddly, the same group of customers don’t ask th
Volkswagen CEO Ralf Brandstaetter has said that the Volkswagen brand has no plans to develop a new Internal Combustion Engine (ICE). Automotive News Europe reports that Volkswagen will further develop the current engines to meet Euro 7 emissions standards, but no new engines will be developed. According to Brandstaetter, Volkswagen “will need them (combustion engines) for a certain time, and they have to be as efficient as possible”. For now, money earned from selling ICE cars will be used by Vo
Following the announcement of a tax waiver for locally-assembled vehicles, auto stocks are revving hotter as the market anticipates higher demand. As reported by The Edge, Bermaz Auto Bhd’s share price rose by 8.11% or 12 sen at RM1.60 where some 4.1 million shares transacted. Tan Chong Motor Holdings Bhd, involved in assembly and marketing of motor vehicles and manufacturing of auto parts, had its share price increased 2.59% or 3 sen at RM1.19 per share. MBM Resources Bhd with its associate com
Nampaknya, enjin 3 silinder akan kekal beransur pada kereta Proton dan Geely. Melalui keratan video dari Geely Group baru-baru ini, Director of Powertrain Strategy CEVT berkongsi bahawa mereka akan terus pertingkatkan mutu enjin 1.5TD (enjin pada Proton X50 MPI & TGDI) yang sedia ada untuk mematuhi piawaian kadar pelepasan di masa depan. Untuk maklumat anda, China Euro Vehicle Technology AB (CEVT) adalah pakar trenkuasa yang bernaung di bawah Zhejiang Geely Holding Group (ZGH, lebih dikenali seb
It’s no secret that Daihatsu Indonesia is working to introduce the Daihatsu Rocky in Indonesia. The model has been spied on Indonesia streets since late last year. Also Read: Spied: Perodua D55L base car spotted in Indonesia - Malaysia introduction soon? Various details regarding the model have surfaced since then, including potential powertrains and prices. More recently, another piece of information has surfaced, as Indonesian media has reported that the Indonesian-spec Rocky will receive the
In the early 2000s, the hardworking people at Perodua were scratching their heads trying to understand why sales of their oldest model, the Perodua Kancil was increasing. Isn’t that a good thing you ask? Well normally, you would expect demand for an ageing model to decline over time. However, between 1995 and 2002, sales of the Perodua Kancil grew by 56 percent, from 39,856 units to 62,279 units, outpacing the industry’s overall growth by 6 percent. This is highly unusual because by 2002, the Ka
The 3-cylinder engine is set to remain as the mainstay for Proton and Geely cars. In a recent video released by Geely Group, CEVT’s Director of Powertrain Strategy at CEVT Dr. Hakan Sandquist shared that the Geely Group will continue to improve the 1.5TD engine – the base engine used by the Proton X50 MPI and TGDI – to meet future exhaust emissions regulations. “We are working on the next generation 3-cylinder engines, so we will stick to this kind of concept,” said Sandquist. China Euro Vehicle
Prime Minister Tan Sri Muhyiddin Yassin has announced that the government will no longer impose a country-wide Movement Control Order (MCO). From now on, lockdown restrictions will be implemented in areas with clusters. Muhyiddin said in a televised speech, “The government will implement a more targeted strategy to curb the spread of Covid-19, based on science and data. This is to reduce the negative impact on the economy.”
Perodua Kembara telah menjadi ikon negara kerana ia cukup laris. Untuk itu, Perodua berhasrat untuk menyambung kejayaan tersebut melalui Perodua Nautica. Tanpa sebarang permasalahan teknikal, ia telah menjadi model Perodua yang paling teruk dari segi jualan. Sebelum kami merungkai punca sebenar, mari kita ikuti sejarah kereta "nasional" yang bermula sejak tahun 1985. Sekiranya anda mengikuti sejarah automotif di Malaysia, anda mungkin mengetahui bahawa syarikat Proton dan Perodua memiliki keisti
The Mitsubishi Xpander has long been on sale in neighbouring countries for years and has quickly risen to become one of the most popular 7-seater SUV. In Indonesia for example, the Mitsubishi Xpander was the second best-selling car in 2018 having only going on sale in the country in late 2017. Mitsubishi Motors Malaysia (MMM) has recently confirmed that they will be launching the long-awaited Mitsubishi Xpander in 2020. The reason for its delayed arrival to Malaysia is due to the preparations fo
Pilihan bagi motosikal kapcai mampu milik di pasaran negara bertambah dengan kehadiran model terbaharu dari Aveta, Aveta Ranger 110. Ia adalah model ketiga daripada Aveta Global Marketing Sdn. Bhd dan dijual pada tanda harga menarik, RM3,546 seunit di atas jalan (OTR) termasuk insurans. Motosikal yang mempunyai rekaan agak unik berkenaan sudah mula diedarkan kepada kira-kira 70 wakil jualan di seluruh negara. Aveta Ranger 110 dipasang secara tempatan (CKD) di kilangnya di Setia Alam bersama dua
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