proton marketing strategy

Proton announces the appointment of Roslan Abdullah as Vice President, Sales and Marketing. Concurrently, he is also appointed the Chief Executive Officer of Proton Edar Sdn Bhd (PESB), a wholly owned subsidiary of Proton involved in the distribution of Proton cars and providing sales and after sales services to customers, effective June 1st, 2020. Having spent close to three decades in the automotive sector, Roslan brings with him a wealth of experience and knowledge about Malaysia’s automotive

Jerrica

Jun 1, 2020

Pemain baharu dalam industri motosikal, Aveta Global Marketing Sdn. Bhd memperkenalkan model terbaharunya, Aveta VS110 2021 yang sekali lagi hadir dengan pakej harga menarik. Kehadiran Aveta VS110 yang mirip rekaan motosikal keluaran jenama terkemuka Jepun itu adalah model keempat yang dikeluarkan syarikat berkenaan setakat ini. Sekalipun kehadiran model ini dalam laman web syarikat berkenaan masih berstatus 'coming soon', begitupun model berkenaan sudah dipertontonkan di laman Facebook rasmi sy

Khairil

Feb 15, 2021

The BMW 8 Series replaced the 6 Series nameplate in 2018. This was a move made by the previous chairman, Harald Kruger, to position the 8 Series as a true luxury car. However, this strategy isn’t bearing fruit in the US as sales performance for the 8 Series is underwhelming. Automotive News reported that most BMW dealerships are facing an accumulation of 8 Series, which blocks inventories. While dealers pointed out that it was the lack of marketing campaign, the report says that the 8 Series doe

Shaun

Mar 23, 2020

By the time you read this article, you’d probably be swamped with news of the incoming 2021 Perodua D55L. After all, Perodua has already opened bookings for the SUV (which might be is called Ativa) and it does have some interesting specs. While this year will see the focus shift to the second 'national’ carmaker, Proton doesn’t want Malaysians to direct their attention to the next big thing that also happened to be an SUV. So, mere days before Perodua opened the order books, the Malaysian tiger

CY Foong

Feb 20, 2021

Toyota Indonesia has just launched the refreshed Toyota Agya, which is known to Malaysians as the Perodua Axia. During the press conference, which was streamed online amid the Covid-19 pandemic, the Indonesian media queried about the potential arrival of the Toyota Raize. To which Toyota Indonesia did not deny that the budget compact SUV is bound for its local market. Kazunori Minamide, Marketing Director of PT. Toyota-Astra Motor said that while they have not decided on the Raize, they are cons

Adrian Chia

Mar 20, 2020

Honda Malaysia Sdn. Bhd. welcomed its first woman Managing Director and Chief Executive Officer, Miss Madoka Chujo. Miss Chujo will succeed outgoing CEO Mr. Toichi Ishiyama starting from 1 April 2021. Miss Chujo has been part of the Honda family since 1997. Over the 23 years she has been with the company, she has held various roles in Japan, China, Spain and Canada. Her expertise and experience are in the area of Sales Strategy during her various stints. Prior to her new role in Malaysia, Miss C

Jerrica

Apr 9, 2021

Volkswagen Tiguan Volkswagen Tiguan has been the automaker's best-selling model in their line up, and it looks like VW is considering to don the coveted GTI treatment on the Tiguan too. According to a report by Carbuzz, the news comes from a conversation with Hein Schafer, Volkswagen USA senior vice president for product marketing and strategy. In short, he said VW is constantly looking at options for a more efficient engine with more horsepower. Does that mean VW has pulled the trigger on a Tig

Zamil Syaheer

Apr 23, 2020

Bookings for the 2020 Mitsubishi Xpander is now open. The 1.5-litre naturally aspirated MIVEC engine Xpander is locally-assembled in Pekan but a common question that consumers have is, is it an MPV or an SUV? The short answer is that it’s neither, but if we have to pick one, it will be an SUV, and that’s how we refer to it in all our articles on the Xpander. Yes, we recognize that there’s an even more SUV-like derivative model known as the Xpander Cross, currently on sale in Thailand, Indonesia,

Hans

Oct 23, 2020

“Are you sure that RON 95 is enough? This is a turbocharged engine leh.” That’s a pretty common phrase when it comes to ownership of turbocharged cars like the recently-introduced Proton X50, as many will tell you than RON 95 just isn’t enough for your high-performance engine. But is it really the case? In a recent virtual interview with CEVT’s Director of Powertrain Strategy Dr. Håkan Sandquist that was hosted by Geely, he said that RON 95 is sufficient for the Proton X50’s 1.5-litre turbocharg

Eric

Dec 16, 2020

Imagine one day, you pay for a monthly car subscription service and you get to switch from a Proton X50 in one month to a Volvo S90 or a Lotus Elise the next. Well, considering how many brands Geely currently owns, it comes as no surprise that the Chinese giant is looking to launch a cross-brand subscription service in the future according to Autocar. While emphasizing that the idea is still at a discussion stage, Uday Senapati, the executive director of corporate strategy and product management

CY Foong

Dec 4, 2020

Like any organization experiencing rapid growth and change, there will be growing pains. Proton is experiencing this first hand, not just with supply issues of the very high in demand Proton X50, but also shortage in spare parts supply for its service centres. To Proton’s credit, the company has taken a very brave move to publically acknowledge the shortcomings in its after-sales services. At today’s announcement of Proton’s February 2021 sales performance, Proton said it recorded its highest ev

Hans

Mar 2, 2021

Malaysians are eagerly waiting for Proton’s next SUV, more affectionally known as the Proton X50. Over at arch-rival Perodua’s base, they too are gearing up for their very own SUV known internally as the D55L. The Proton X50 (based on the Geely Binyue) will sit below the Proton X70 and competes against the likes of the Honda HR-V and Mazda CX-3. The pricing strategy will reflect this model hierarchy, giving customers a more affordable but no less high-tech SUV from Proton. The next Perodua SUV i

Adrian Chia

Dec 2, 2019

This article was contributed by the former editor of Malaysian Evo magazine, Daniel Wong, who currently resides in Australia. You can find more of his off-beat articles on the motoring world at The Motor Muse. Dropping the word ‘Proton’ into any Malaysian car enthusiast discussion would be like dropping a fistful of lithium down the toilet. You will get one spectacular bang with a lot of flying filth, which nobody will want to clean after. “Proton was good…”, “Proton was bad…”, one can argue til

Daniel

Jun 14, 2020

The Volvo XC40 Recharge T5 plug-in hybrid has already gone on sale in Thailand, imported from Malaysia. Specifically, it’s imported from the Volvo Car Manufacturing’s plant in Shah Alam. The Volvo XC40 is the only model in Volvo Car Malaysia’s line-up to not be offered as a plug-in hybrid, so it’s only a matter of time before the plug-in hybrid variant is launched in Malaysia. Currently, the XC40 is only offered in Malaysia in one T5 R-Design AWD variant, priced from RM 241,450 (SST-exempted, va

Hans

Dec 15, 2020

Since the introduction of the Proton X70, all the love and attention were given to the range-topping X70 Premium 2WD and for good reason. By now you should be well aware of the “Hi Proton” Intelligent Voice Command function that allows you to operate some key functions of the car. Although, it is worth noting that controlling the windows using voice command is only available on the X70 Premium as the other Proton models do not come with the hardware to support it. Not only that, but the X70 Prem

Adrian Chia

Oct 21, 2019

The 7-seater C-segment Geely Jiaji is billed as a more upscale model to replace the ageing Proton Exora (on the market since 2009). Our recent posts on the yet to be confirmed Proton V70 (Geely Jiaji) have spurred a lot of conversations. In fact, interest in the Geely Jiaji have taken a life of its own, as netizens have took it upon themselves to unofficially name the car on behalf of Proton, making ‘Proton V70’ a trending keyword on Google searches. While Proton have trademarked the V70 name, t

Hans

Dec 15, 2020

The highly anticipated Proton X50 was finally publicly unveiled last week and although some mistakes were made on our part, we’re still very much excited to see how it drives. Besides having Proton’s trademark ride and handling on the hot crossover, another thing to look forward to would be the brand-new 1.5-litre 3-cylinder port injected engine. Proton labels this engine as a multi-point injected (MPI) engine – perhaps an homage to the Iswara which was badged as an MPI in the UK? The Proton X50

CY Foong

Sep 24, 2020

Production of Malaysia's hottest B-segment SUV, the 2020 Proton X50 has been badly affected by the Conditional Movement Control Order (CMCO), with a large majority of customers still waiting to take delivery of the car since it was first open for bookings on 16-September, 2020. Proton Holdings Bhd's Chief Executive Officer, Roslan Abdullah, told The Malaysian Reserve that the delays were inevitable as its manufacturing side relies on the availability of parts supplied by vendors, who themselves

Sanjay

Dec 30, 2020

RM683.90 cheaper over 5 years/100,000 km Transmission fluid is less costly to replace Optimised service intervals Proton has put in extensive effort into marketing the benefits and rationale to switching from their punch-sourced Continuous Variable Transmission (CVT) to a Hyundai-sourced 4-speed torque converter in the facelifted 2019 Proton Saga. Besides boasting stronger acceleration and improved drivability, there is also another (huge) benefit of switching to the 4AT – lower maintenance. Ove

Adrian Chia

Aug 29, 2019

Toyo Tire Corporation has announced the decision to cease productions at the Silverstone Malaysia Bhd (SSM) factory in Taiping by June 2021. Liquidation of SSM will start as soon as 31 December 2021 while all operations will be moved to Toyo Tyre Malaysia’s other factory. The factory has been in operations for 30 years and currently produces Silverstone tyres for new cars as well as after-market sales, and certain Toyo brand tyres. In case you’re wondering, the Silverstone brand will live on, on

Jerrica

Feb 17, 2021

Perusahaan Otomobil Nasional, the company which we now know as Proton Holdings, was established in 1983 as Malaysia’s national car company. Ten years later in 1993, Perusahaan Otomobil Kedua, better known as Perodua, was established as our second national national car company. We are now in the midst of setting up a third national car. All three national car companies were mooted by our then Prime Minister Dr. Mahathir Mohamad. In the early days, both Proton and Perodua were in every sense, a na

Hans

Sep 6, 2020

The Proton Saga turned 35 in 2020 and to celebrate that, Proton launched the Saga Anniversary Edition. Resplendent in a black and yellow paint job, the commemorative edition Saga sold all 1,100 units in just 5 days! Kudos to Proton for achieving that success in such a short time but it seems that being a fast-seller isn’t just limited to local sales. Once upon a time, Proton did just that with the original Saga in the UK. Proton’s UK adventure began in 1988 when it displayed 9 Proton Saga models

CY Foong

Sep 6, 2020

It’s one of the oldest new cars that you can still buy in Malaysia, but the Perodua Alza is still one of Malaysia’s favourite MPVs. It’s a market that is slowly diminishing as most Malaysian families prefer getting SUVs instead. But while the Alza had turned 11 just a few days ago – it was launched on 23-November 2009 – its Japanese twin cousins were more or less domestic flops. The Toyota Passo Sette and Daihatsu Boon Luminas were sold for only 4 years between 2008 and 2012. So, what's the secr

CY Foong

Nov 29, 2020

Geely has just revealed the pricing of its latest SUV, the Geely Haoyue. The Haoyue is priced between CNY 108k to 148k (RM 65k to 89k). The Haoyue is available in either a 5 or 7-seater configuration and interestingly the range-topping model is a 5-seater. Geely SUV model pricing: Model Price Range Geely Binyue CNY 78k – 119k (RM 47k - 71k) Geely Boyue CNY 88k – 119k (RM 53k - 71k) Geely Boyue Pro CNY 98k – 156k (RM 59k - 94k) Geely Haoyue CNY 108k – 148k (RM 65k - 89k) As you can see from the t

Adrian Chia

Jun 8, 2020

Volkswagen CEO Ralf Brandstaetter has said that the Volkswagen brand has no plans to develop a new Internal Combustion Engine (ICE). Automotive News Europe reports that Volkswagen will further develop the current engines to meet Euro 7 emissions standards, but no new engines will be developed. According to Brandstaetter, Volkswagen “will need them (combustion engines) for a certain time, and they have to be as efficient as possible”. For now, money earned from selling ICE cars will be used by Vo

Arif

Mar 23, 2021

At a recent virtual meeting with Dr. Håkan Sandquist, director of powertrain strategy at the Geely-Volvo Car jointly owned powertrain specialist CEVT AB, we posed a question to the person who lead the development of the Proton X50’s three-cylinder 1.5 TGDi and 1.5 MPI, will Geely go smaller than 3-cylinders? Beyond the 1.5-litre 3-cylinder, Geely also has a 1.0-litre three-cylinder for the Chinese and European market. So how small is too small? The simple answer is that 2-cylinder engines are un

Hans

Jan 3, 2021

Talk about voting with your wallet: Sojitz G Auto Philippines (SGAP) has launched a new variant of the 2021 Geely Okavango (based on the Geely Haoyue) there, called the Okavango Urban Plus. As this article's title suggests, the main addition is a massive 60-inch panoramic sunroof, a feature Filipinos have been asking for since the funnily-named SUV hit the archipelago. What's new? The sunroof's pretty cool - it comes with extra shading materials to block out the sun better and it also features a

Sanjay

Feb 11, 2021

Nampaknya, enjin 3 silinder akan kekal beransur pada kereta Proton dan Geely. Melalui keratan video dari Geely Group baru-baru ini, Director of Powertrain Strategy CEVT berkongsi bahawa mereka akan terus pertingkatkan mutu enjin 1.5TD (enjin pada Proton X50 MPI & TGDI) yang sedia ada untuk mematuhi piawaian kadar pelepasan di masa depan. Untuk maklumat anda, China Euro Vehicle Technology AB (CEVT) adalah pakar trenkuasa yang bernaung di bawah Zhejiang Geely Holding Group (ZGH, lebih dikenali seb

Faisal

Mar 23, 2021

The Smart brand will soon be different from what we used to know it! Now that the new joint venture company has been set up, Geely Holding and Mercedes-Benz AG have plans to turn the microcar brand into a car company with a focus on electric vehicles come 2022. In case you missed it, Geely, the company that also holds a stake in Proton, bought over a 50 percent stake in the German microcar maker in March 2019. The joint venture is now formally registered as Smart Automobile Co. Ltd in Hangzhou B

Jerrica

Jul 29, 2020

Malaysian car buyers shopping in budget car Proton/Perodua range of cars have a peculiar affinity towards the topic of timing chain vs timing belt. Debates can get rather intense and even though nearly every technical literature out there says that there is no such thing as timing chains being superior to timing belts and vice versa. There are many things that one should consider before buying a car, but valvetrain system shouldn’t be on that list. Oddly, the same group of customers don’t ask th

Hans

Dec 22, 2020