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UMW Toyota Motor presented its Beyond Zero initiative, aligning with Toyota's global aim for Carbon Neutrality by 2050. The event, held at Technology Park Malaysia from today until 28-February, showcases the brand's commitment to sustainability.
The initiative reflects UMWT's pledge to steer towards a sustainable and interconnected future, going beyond conventional automotive norms. Termed the multiple pathway approach towards Carbon Neutrality, it envisions a society where choices align with values and lifestyles.
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YB Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz, Minister of Investment, Trade, and Industry, praised UMWT's dedication to sustainable practices and environmental conservation, citing Malaysia's momentum in energy transition.
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The event highlighted UMWT's dedication to national and global efforts against climate change. The company displayed various electrification solutions, including Hybrid Electric Vehicles (HEVs), Battery Electric Vehicles (BEVs), and Fuel Cell Electric Vehicles (FCEVs), all aimed at reducing environmental impact.
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UMWT's President, Datuk Ravindran K., highlighted the importance of adapting to each country's unique challenges and opportunities. The event featured HEVs, which have gained popularity in Malaysia, contributing significantly to decarbonisation efforts.
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Additionally, UMWT unveiled BEVs and FCEVs, such as the bZ4X, Hilux BEV, and C+pod, demonstrating its commitment to diverse electrification options. FCEV models like the Toyota Mirai and SORA bus illustrated the potential for a cleaner future in commercial applications.
The event emphasised UMWT's diverse range of eco-friendly technologies and models, aiming to meet customers' mobility needs while promoting sustainable solutions.
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The Beyond Zero event, open to public from 20- to 28-February, aims to raise awareness and encourage participation in sustainable initiatives. It marks a step in UMWT's journey towards sustainable mobility and demonstrates Toyota's commitment to innovation and a low-carbon ecosystem.
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