Porsche Cayenne – OverviewThe saviour for the Porsche brand and allowed for even greater 911 models thanks to huge revenue and profits. The first-generation Porsche Cayenne was launched in 2003 and received a rapturous response from the global market. A Porsche branded vehicle and performance is now more accessible, usable every day and for everyone. Back then, no product delivered sportscar-like straight-line acceleration, flat handling and utility for five plus their gear like the Cayenne Turbo did.
Since its launch nearly 20 years ago, Porsche has delivered over 800,000 units of the Cayenne model. The ‘sports car for five’ while catchy, is well-substantiated thanks to the performance level that few of its rivals can match yet does not dilute from the Porsche identity.
Now in its third generation, the Porsche Cayenne is joined by a coupe body style alongside the standard wagon. In Malaysia, the Porsche Cayenne range starts from RM 665,000 for a base specification, and the sales team usually quotes an additional RM 70,000 is required to bring the Cayenne to expected levels of equipment. The Cayenne S starts from RM 907,315 and the Cayenne Turbo from RM 1.5 million.
Porsche Malaysia, under Sime Darby Auto Performance, also operates Asia-Pacific’s largest Porsche 3S centre in Petaling Jaya. Many higher performance Cayenne variants such as GTS, Hybrid and Coupe are available on application, thus prices fluctuate according to features and availability.
The Porsche Cayenne has the BMW X6 xDrive40i, Maserati Levante and the Mercedes-Benz GLE 450 Coupe as its key competitors. The Range Rover Sport is also a usual model buyers compare the Porsche Cayenne with.
The Porsche SUV is now fully manufactured outside of Germany, in Volkswagen Group’s super SUV plant in Bratislava. The facility also manufactures the Audi Q8, Volkswagen Touareg and body shells of the Lamborghini Urus and Bentley Bentayga, where all the super SUV share a significant degree of commonality under the Volkswagen MLB Evo platform.