Jaguar Land Rover Malaysia consolidates its central operations to just one in Ara Damansara

The Jaguar Land Rover (JLR) dealership in Ara Damansara is the largest JLR 4S facility in Southeast Asia and soon, it will be the only official channel to get yourself a JLR model in the Klang Valley.

Jaguar Land Rover Malaysia (JLRM) is a joint venture between Sime Darby Motors and SISMA Auto and it has recently announced the consolidation of its retail operations. This is part of its ambitious plan to improve service capabilities and drive long-term growth for the brand.

The move will see the acquisition of dealer assets and transfer of staff from both Sime Darby Auto Connexion and SISMA Auto and the consolidation of its central business operations into the Jaguar and Land Rover Dealership at Ara Damansara. JLRM, will also be operating its retail operations located in Jalan Sultan Ahmad Shah, Penang.

The joint venture between SISMA Auto and Sime Darby Motors brings together more than 60 years of cumulative experience in the automotive business.

JLRM will continue to invest heavily in training to grow the number of Jaguar Land Rover Master level 4 Technicians and Electric Vehicle Technology Certified Technicians in ensuring customers get the most of their vehicles. Sales and service advisors are also trained according to Jaguar Land Rover standards so that customers will always feel confident and secure as part of their purchase and ownership experiences.

Service Outreach programmes will also be curated to bring coverage to the southern region of Johore Bahru whilst it assumes retail coverage of the Northern region via its outlet in Penang Island.

JLRM is also planning to launch a few new models in the near future including the refreshed Jaguar F-Pace, the updated Jaguar XF, the Jaguar I-Pace electric SUV, the Land Rover Defender 90, and the all-new Range Rover.

Also read: Sold out for 2021: So what if the all-new Land Rover Defender costs RM 800k?