Available in 13-16 inch sizes, watch just how quiet the new Continental ComfortContact 7 really is

Continental tyres recently launched the latest model of its Generation 7 range, the iconic and longstanding Continental ComfortContact 7 (CC7).

The Continental tyre best known for its silence and comfort, now gets a host of new technologies that promises improved Noise, Vibration and Harshness (NVH) levels without compromising all-round grip and safety.

To put the Continental CC7 through it's paces, we headed to the Bira Circuit in Thailand. Check out the video below:

Designed by a global team of engineers, requiring over 7,500 hours to design, develop and test - the Continental CC7 achieves remarkable improvements over its predecessor courtesy of three key "Z.E.N" technologies:

• Zero Shock Pattern - Unique pattern of continuous rib structure and blocks to improve comfort
• Everflex Compound -  Resilient all-season compound that performs across a wide range of temperatures and conditions
• Noise Muter - Utilises Noise Breaker 3.0 and Helmholtz resonators chambers to reduce noise

Also read: Continental rolls out its latest comfort offering, the ComfortContact CC7

Also read: Review: Continental UltraContact UC7 - The comfort touring tyre with a performance edge

The Continental CC7 is offered in sizes ranging from 13-16 inches, measuring between 165 mm and 215 mm in width to cater to many popular compact and mid-sized vehicle models in the Malaysian market.