The Isuzu D-Max leaves its rivals for dead in Thailand 51.1% market share for June 2022

Once the playground of the Toyota Hilux, Thailand’s pick-up truck segment has now shifted towards being a playground for the new Isuzu D-Max, with the latter commanding a whopping 51.1 percent market share for June 2022 and an equally impressive 46.6 percent share for the first half of 2022 according to a report by Headlight Mag.

The Thai market saw pick-up sales culminate in a total of 33,433 units for the month of June 2022. From that, the D-Max accounted for 17,076 units, or the aforementioned 51.1 percent.

Coming in second is its archnemesis, the Toyota Hilux Revo. Accumulating sales of 11,175 units in the same month, the Toyota still commands a respectable 33.4 percent.

Those two trucks alone make up a staggering 84.5 percent of the market for June 2022.

Also Read: 2022 Ford Ranger: RM 3.8 billion investment poured into Thailand for plant upgrades

A distant third is the all-new Ford Ranger with just 2,360 units to its name; or 7.1 percent.

Not too far behind comes the Mitsubishi Triton with 2,050 units and a market share of 6.1 percent.

Also Read: The new Isuzu D-Max is winning hearts, awards and might just steal your girl as well

From fifth spot onwards, the numbers dwindle down into the hundred, starting with the Nissan Navara claiming 388 new buyers for a meagre market share of 1.2 percent.

Coming in sixth is the MG Extender with 303 units and a 0.9 percent share. If the Extender looks familiar, that’s because it’s sold here as the Maxus T60. MG rebadges the T60 for the Thai market.

Also Read: Isuzu sold a whole lot of the D-Max here in March 2022; an all-time sales record for the company

Speaking of the T60, a little refresh with some new options is in the works for the Malaysian market and should be revealed very soon.

Lastly comes the Mazda BT-50. Although based on the current D-Max, it fails to replicate the sales success with only 81 units and a market share of 0.2 percent to its name.

Also Read: Quick Review: All-new 2021 Isuzu D-Max 3.0 X-Terrain, Malaysia's new best pick-up truck?

In total, the Thai pick-up market saw 198,256 units sold for the first 6 months of the year. Unsurprisingly, the D-Max comprises 46.6 percent market share for H1 of 2022 with 92,344 units sold.