Avengers assembled to show their love for the all-new Hyundai Tucson

While we’re no strangers to seeing car placements in the Marvel Cinematic Universe (hello Audi in Iron Man), we’re still tickled when Marvel Studios and Hyundai Motors released a series of advertisement spots featuring the all-new Hyundai Tucson alongside our favourite Disney+ characters.

To introduce the arrival of the new Tucson, Marvel Studios had Loki (Tom Hiddleston), Wanda Maximoff (Elizabeth Olsen), and Sam Wilson (Anthony Mackie) as Captain America (or better known as Falcon to those who have not watched the Disney+ series) star in a series of ads.

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Spoiler alert! Yes, the ads also provide us with more glimpses of Falcon as Captain America.

The ads will be played across TV, streaming, and social media showing the characters interacting with the SUV. Word is that Marvel and Disney are preparing for the next Tucson spot with characters from Marvel’s first animated series, What If…?.

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Disney scripted, produced, and managed creative for all 3 Marvel x Hyundai spots. The spots last as short as 6 seconds to as long as a minute depending on the platform.

This isn’t the first time Hyundai has partnered up with Marvel though. Previously, Hyundai released a souped-up Hyundai Kona Iron Man Edition that featured a matte grey finish paired with glossy red accents inspired by Stark Industries’ armoured suit.

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Perhaps the next move would see the Hyundai Tucson enter the MCU for real instead of just the MCU ad space? We wouldn’t mind seeing more of the new SUV.