BMW Malaysia delivered 11,855 cars in 2022, claims 45 percent market share for No.1 position

BMW Group Malaysia ended 2022 with 14,466 vehicles delivered, including 1,233 MINI cars and 1,378 BMW Motorrad bikes.

Managing Director Hans de Visser said the figures has kept BMW Group Malaysia ahead as Malaysia’s No.1 premium automotive company, for the third time in a row, now with a market share of over 50 percent.

For its namesake BMW brand vehicles alone, the company has delivered 11,855 vehicles, up 37.8 percent from the year before, giving it a 45 percent market share.

“Of course the registration figures are not out yet but I guarantee you we have over 50 percent market share in the premium segment. 50 percent market share in the premium segment means that ever second premium car that you see on the road is a product from the BMW Group, either a BMW or MINI,” said de Visser at this morning’s launch of the new 2023 BMW 3 Series.

Also Read: 2023 BMW 3 Series (G20) LCI launched in Malaysia; priced from RM 284k to RM 317k

The BMW 3 Series is the company’s best seller, with over 2,300 deliveries. The entry 320i Sport contributed 34 percent of BMW Malaysia’s total sales. For 2023, the 320i Sport has been replaced with the 320i M Sport.

Also Read: Starting price for G20 BMW 3 Series has increased by RM 26k!

The 2 Series Gran Coupe is its next best seller, with over 1,300 deliveries.

The X Series SUV models contributed over 43 percent of BMW’s total sales in 2022, with over 5,100 deliveries. The BMW X3 is the most popular model, contributing over 1,300 deliveries.

As for MINI, which set its best-ever sales record, the MINI Countryman contributed over 65 percent of the chic lifestyle brand’s total sales.

EV fans will be pleased to note that the MINI SE contributed 25 percent of total sales, meaning that one in every four MINI customer bought an electric MINI.

As for BMW, the BMW iX is its best-selling battery EV model, with over 1,000 deliveries made. Together with PHEV models, BMW delivered over 4,600 xEVs in 2022.