Toyota Prius News in Malaysia

If you told any car enthusiast 15 years ago the Toyota Prius would turn out to be a stunning beauty that is capable of sliding around a track and up on two wheels, they would call you crazy. Well, the all-new fifth-gen Prius is here and all those naysayers 15 years ago are probably gobbling up their words. The hybrid sedan has been recognised with the 2024 World Car Design of the Year, beating out 70 other competitors for the win. This brings the total industry awards and accolades collected by

CY Foong

Apr 3, 2024

The 5th-generation Toyota Prius debuted in late 2022 featuring superb looks, new powertrains, and an updated TNGA platform that vastly improved handling - creating the most driver-focussed Prius ever, in contrast to the efficient runabouts all its predecessors were. That said, you wouldn't peg it to do a fast lap around a racing circuit, would you? That didn’t stop Top Gear UK from trying though, and by golly-gosh, did it look spectacular. In a recent review, they set out on the longest Uber rid

Arvind

Mar 20, 2024

The mega makeshift building in Technology Park Malaysia (just behind Wisma Standard Chartered) tells a story of the scale of UMW Toyota Motor's Beyond Zero event, an all under-one-roof symposium of Toyota's multi-pathway sustainable mobility strategy and the products it entails. Happening from now all the way to 28-February 2024, the event houses displays and unique demonstrations with something for everyone. Here's 5 of the coolest things you can see (and do!) there this week: 1. Get up close t

Sanjay

Feb 23, 2024

The stark contrast between the falling income of battery electric vehicle-only (BEV) stalwarts like Tesla, Polestar, Nio, and Xpeng, versus the record earnings by companies with more varied product portfolios - Volvo, BYD, even supposedly BEV laggards like Toyota and Honda proves one thing – BEVs are the future, but manufacturers need profitable hybrids today to fund their BEV endeavours tomorrow. Manufacturers relying on a 100 percent BEV-only line-up are in for a very painful journey ahead. BY

Hans

Feb 20, 2024

In 2023, Toyota achieved a record-breaking sales year in Europe, delivering a total of 1,173,419 vehicles, including those carrying the Lexus badge. The Yaris Cross emerged as the top-selling product, with 195,569 units, followed by the Corolla family with 166,925 cars, and the C-HR with 117,552 vehicles shipped to customers. Never mind that, the real mindwarp is how the GR86 outsold the Prius by nearly double in the region last year; 4,041 units against 2,755 cars respectively! Just slightly be

Sanjay

Jan 29, 2024

The Toyota Prius is not a car that you would associate with motorsports. When it was introduced in 1997, car enthusiasts made fun of the slow hybrid. Who would’ve expected that 26 years later, I am at Southeast Asia’s most popular racetrack, the Chang International Circuit in Buriram, Thailand, being heckled and mobbed by fans clamouring to take a photo with the 67-year old chairman of Toyota posing next to a Prius. Jeremy Clarkson would’ve called this “Bollocks.” He is not Chairman Akio Toyoda.

Hans

Dec 25, 2023

A little intrigue, a dash of suspense, keeps things interesting. Action movies won't be as fun to watch if the hero comes out with his final form right at the outset; the little glimpses of their might, plus a hold-your-breath moment here and between are what makes the eventual good vs. bad fight so compelling to watch. In a roundabout sort of way it's what Toyota's doing with their supposed "GR Prius". Word of a hotted-up variant of the world's best-selling hybrid has been making its rounds not

Sanjay

Dec 23, 2023

Toyota is not a frivolous attention seeking company. Everything that the company does needs to be justified by strong business rationales, supported by market demand data. And yet, Toyota hosted the Southeast Asian debut of the fifth generation Toyota Prius in Bangkok earlier in March, despite having no immediate plans to launch the hybrid-exclusive model in this part of the world. Nine months after the Bangkok Motor Show, Toyota Chairman Akio Toyoda’s privately owned OCR Rookie Racing team adde

Hans

Dec 22, 2023

Another big weekend for Toyota in Thailand, as the carmaker will once again be fielding entrants in the annual Idemitsu Super Endurance Southeast Asia Trophy 2023 10-hour race that takes place on 23-December 2023 at the Chang International Circuit in Buriram. Just like last year, the Toyota cars entering are split between the Toyota Gazoo Racing Team Thailand (TGRTT) and ORC Rookie Racing, a privateer team owned by Toyota Motor Corporation's Chairman, Akio Toyoda. Think of TGRTT as the team that

Sanjay

Dec 21, 2023

A Toyota Prius is not a car that you would normally associate with motorsports. But did you know that since 2012, the Toyota hybrid has been competing in Japan’s Super GT under a privateer team Apr Racing, with the standard car’s hybrid system retained? Toyota has since announced that a Toyota Prius will be participating in a 10-hour endurance race in Thailand’s Chang International Circuit in Buriram, at this weekend’s Idemitsu Super Endurance Southeast Asia Trophy 2023. The Prius will race unde

Hans

Dec 19, 2023