Ageing sedans still contribute 51% to Proton’s sales, Saga and Persona lead

With 42,627 units of the Proton Saga and 16,153 units of the Proton Persona sold in 2021, this marks both of Proton’s oldest sedans being the most preferred choice, marking a 51-percent share in their sales volume.

The best-selling model was the Proton Saga, with 42,627 units sold. The Saga still trails the Perodua Bezza in terms of sales, but Proton pointed out that the Saga managed to closed the gap with the Bezza. In fact, this sales figure also includes units exported to various parts of the world, including Pakistan and Nepal.

Also Read: From RM 123k, Nepal debuts the most expensive Proton Saga!

As for the recently-updated Proton Persona, Proton managed to sell 16,153 units, putting it in third place in its segment.

Also Read: Proton ends 2021 with 115k cars sold, increase for the third year in a row

“2021 was tough for the automotive industry as a whole and this is reflected in the reduction in TIV compared to the previous year. From a global chip shortage to a spike in Covid-19 numbers that lead to another lockdown to skyrocketing transport costs, there were many challenges for industry players to overcome. That is why Proton’s sales growth in a year where the market contracted is significant as it is the result of careful planning and juggling of available resources,” said Roslan Abdullah, Chief Executive Officer, Proton Edar.