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Honda Malaysia Sdn. Bhd. welcomed its first woman Managing Director and Chief Executive Officer, Miss Madoka Chujo. Miss Chujo will succeed outgoing CEO Mr. Toichi Ishiyama starting from 1 April 2021.
Miss Chujo has been part of the Honda family since 1997. Over the 23 years she has been with the company, she has held various roles in Japan, China, Spain and Canada. Her expertise and experience are in the area of Sales Strategy during her various stints.
Prior to her new role in Malaysia, Miss Chujo was the Vice President of Honda Canada Inc. She ascended to the role back in 2019 where she played a major role in the company’s Sales and Marketing division.
Commenting on her new role at Honda Malaysia, Miss Chujo said, “Malaysia is indeed an important market in the Asia and Oceania region with Honda Malaysia achieving various significant sales milestones and have become one of the leading automotive brands in the country.
“I am looking forward and excited for my first assignment as the MD and CEO of Honda Malaysia, and at the same time I am also eager to explore Malaysia as the country is unique and a melting pot of diverse cultures and people, with enormous potential and of course a fast-paced work environment.”
Miss Chujo’s predecessor, Mr. Ishiyama, joined Honda Malaysia back in November 2017. The first car launched under his term was the Honda Civic Type R. Ishiyama also oversaw the world premiere of Honda’s e:TECHNOLOGY initiative in the Asia and Oceania Region.
During his tenure of over 3 years in Malaysia, Mr. Ishiyama successfully led Honda Malaysia to achieve its 900,000th sales milestone in 2019 and also maintained its position as the No. 1 Non-National car brand for 6 consecutive years in 2020.
The company also celebrated a remarkable milestone of reaching the 1 millionth sales unit in March 2021. This achievement is particularly noteworthy as Mr. Ishiyama had to manoeuvre the company through a challenging time during the Covid-19 pandemic since March last year.
Mr. Ishiyama has headed back to Japan to assume a new role in Business Automobile, Business Strategy Division, Honda Motor Co., Ltd., Japan.
Also read: Honda Malaysia kicks off 1 Million Dreams contest, frontliners have higher chances
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