Proton X90 现已成为 D-segment SUV 领导者,Proton 2023 上半年销量突破 7.7 万辆,创 2012 年以来最高

Proton 创下了自 2012 年以来最好的上半年销售表现。继 6 月份销售 14,351 辆的强劲表现后,Proton 2023 年前 6 个月的总销量达到 77,321 辆

与2022年同期相比,增长了 28.6%,增幅超过行业整体增长三倍以上。

Proton 6 月份的市场份额预计为 23.2%,年初至今的市场份额已增至 21.3%,较 2022 年同期提高 3.2%。

最近推出的 Proton X90 受到了客户的热烈欢迎。Proton 的首款 6 座/7 座 SUV 在首个完整月就交付了 1,082 辆,立即成为马来西亚市场最畅销的 D 级 SUV。

Proton Saga 仍然是最畅销的车型,在 6 月份交付了 6,111 辆,今年迄今总共交付了 33,325 辆,重新夺回了该细分市场的“王者”地位。

另一个表现出色的是 Proton Persona , 6 月份售出 2,254 辆,尽管面临更新且更昂贵的竞争对手的竞争,但 Persona 取得了令人印象深刻的 79.4% 的销量增长。

自 2020 年 10 月推出以来,Proton X50 一直是 B 级 SUV 的领导者,6 月份共售出 2,449 辆。此外,Proton X70上个月售出 1,245 辆,创下年度第二佳表现。

其他方面,“历史悠久”的 Exora 销量达 368 辆,而 Iriz 销量达 842 辆

以下是 Proton 车型上半年销量的情况:

2023 Proton sales by model
Model June 2023 (Units) Cumulative 1H 2023(Units)
Saga 6,111 33,325
Persona 2,254 12,580
Exora 368 2,367
Iriz 842 4,032
X50 2,449 17,562
X70 1,245 6,116
X90 1,082 1,339
Total 14,351 77,321

进入 2023 年下半年,Proton Edar 首席执行官 Roslan Abdullah 表示:“Proton 有信心,我们拥有适当的产品和促销策略,以继续我们的增长。”

The Smart #1 EV shown

“我们还将执行我们的计划,更新我们的产品线,与 Pro-Net(智能电动汽车经销商)一起进入马来西亚电动汽车市场,并通过今年宣布的投资进一步提高我们的产品质量,以提高我们的生产能力。”他补充说。

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新闻传播学毕业,从3岁开始摸汽车,挨着方向盘长大。 每天打酱油,人生很随缘。我喜欢亲手创造自己与汽车的回忆。车就像朋友一样,见证我们的起落,当你的车和你经历的多了,也就慢慢不单纯是工具了。...

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