Proton 2022年2月的销量增长了107%,X50自发布以来订单超100k!

一月份对Proton来说可谓艰难,其生产线受到未解决的洪水问题的严重影响,这家国民汽车制造商在二月份成功翻身,销售额增长了107%。该公司上个月售出了9,225辆(国内+出口)汽车,使其重新夺回了汽车销量中的第二名,并有望挽救一月的损失。

Proton当月的国内市场份额估计为20.2%,而今年前两个月的累计市场份额估计为15.9%。总体而言,与2021年前两个月相比,今年Proton汽车市场的行业总量(TIV)估计增长了11.4%。

Shah Alam和Tanjung Malim的所有产线都在运行

随着Shah Alam和Tanjung Malim的工厂全面恢复生产,Proton销量全面大幅增长。然而,像Proton Saga这样的车型只维持了半个月的正常生产和销售活动,抑制了其全部潜力。

 

Saga在2月份售出了2,951辆,尽管这低于其平时的月平均水平,但预计未来几个月它的销量将恢复到之前的水平。与其他Proton的车型相比,它们的销量更佳。

Proton X50和Proton X70在2月份以3,002辆和1,119辆收盘,这两个车型都保住了各自细分市场的第一名。Proton X50也是大马最畅销的SUV,仅在16个月内就收到了10万份订单。Proton Exora也重返C级MPV排行榜的榜首,而Proton Iriz和Proton Persona的大幅改进使它们在各自的细分市场中分别排名第四和第二。

尽管Proton的国内销量仍落后于去年,但出口销量呈上升趋势,2022年增长了72.8%。今年前两个月,已经出口了323辆,而在2021年,Proton汽车仅售出187辆。

“二月份销量的回升是Proton能够生产更多汽车的直接结果。只有供应商和Proton员工的共同努力才有可能实现这一目标,他们的不懈努力让我们重回正轨。幸运的是,我们的订单还算可观,Proton仍然有希望赶上今年的目标。

Proton扩大经销商网络,解决零件问题

为了更好地服务客户和促进销售增长,Proton将继续扩大其销售和服务网络。第147家3S/4S专营店今天在Alor Setar正式开业,是EON的第十家经销店。这也是在大马的第五个Proton Platinum Showroom,位于Souq Albukhary。

通过增设其行业领先的3S/4S专营店,该公司还采取措施提高其客户的售后服务质量。

“Proton意识到在售后服务和零件供应方面面临的问题。我们对给客户造成的任何不便深表歉意。Proton向他们保证,我们认真对待每一个投诉,高级管理层已经确定了几个需要解决的瓶颈和运营问题。

“第一步是解决零件的问题,我们已经实施了一项强制性要求,要求所有经销商储备22种热门零件,可供3个月的使用。中央零件中心也达到了同样的要求,希望缩短客户的等待时间。我们还提高了经销商的能力和知识,为所有Proton客户提供优质的售后服务。虽然还有很多工作要做,但我们会在一年中更新进展,”Roslan Abdullah补充道。
 

 

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