Proton announced today that it has recorded its highest ever monthly sales in 7.5 years, with 14,989 units sold (including exports), beating the company’s last record in September 2013. Proton says it now has a 23.5 percent market share in Malaysia.
Year-to-date, Proton’s cumulative sales stands at 32,826 units (including exports), its highest ever since March 2012.
Deliveries of the Proton X50 has improved slightly, with total of 3,513 units were delivered, 5 percent higher than February 2021. Deliveries for the Proton X70 also ramped up by 58.4 percent, to 2,337 units.
Both Geely-based SUVs contributed 39 percent of Proton's sales. However, Proton still relies on the ageing PIES (Persona, Iriz, Exora, Saga) models for the remaining 60 percent of its sales.
The Proton Saga remains the company’s best-seller, with 5,589 units delivered.
The breakdown for March 2021’s sales are as below:
| Proton's sales, March 2021 | |
|---|---|
| Saga | 5,589 |
| Iriz | 810 |
| Persona | 2,151 |
| Exora | 584 |
| X50 | 3,513 |
| X70 | 2,337 |
| Total | 14,989* |
*Includes 5 units of Proton Perdana (carried over stocks from previous years). Figures also include exports.
Arch-rival Perodua still holds a massive lead over Proton, with the Rawang-based manufacturer registering 24,433 units, or 65 percent higher than Proton. Note that Perodua's numbers is only limited to sales in Malaysia. Exports are not included.
In any case, both Proton and Perodua's exports are too small to make any difference, numbering no more than low four digits annually.
Cumulatively, Perodua’s total sales for 2021 stands at 57,911 units, or 76 percent higher than Proton.
It also delivered 4,345 units of the Perodua Ativa in March, effectively dethroning both the Proton X50 and Proton X70 as Malaysia’s best-selling SUV.
Also read: Our Ativa’s rattling sound is fixed! What was the problem? - Long-term review #6
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Can Proton beat Korean cars like hyundai one day? Recently I read an article titled “Once poorer than Malaysia, how Korea’s car industry progressed further than ours?” The author explained how Korea achieved what we couldn’t from historical, economic and political aspects. Time has changed, of course. Now our national brands like proton, perodua are making progress, though still making little influence internationally. I am wondering what is the main gap between malaysian and korean car industries now. Will proton beat Korean cars like hyundai one day, even though taking the low-end line?
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