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Behold the Geometry EX3 Kungfu Cow, why did Geely's sub-brand name their new EV a cow?

Jerrica · Sep 22, 2021 03:55 PM

Behold the Geometry EX3 Kungfu Cow, why did Geely's sub-brand name their new EV a cow? 01

The non-Chinese speaking community has been snickering over Geometry’s latest new SUV as the car’s name directly translates as the Geometry EX3 Kungfu Cow. Why did Geometry, Geely’s electric vehicle (EV) sub-brand, name their latest car a ‘cow’? Here’s a brief explanation.

The word ‘cow’, or pronounced ‘niu’, is used by the Chinese community in multiple slangs. The most common expression is to declare someone is awesome or doing something awesome.

Behold the Geometry EX3 Kungfu Cow, why did Geely's sub-brand name their new EV a cow? 02

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It is also used in the context of describing something as strong. The Canto-speaking community will be more familiar with this as we often describe someone’s stubborn nature as having the behaviour/ attitude of a bull.

In the Geometry EX3 Kungfu Cow’s context, this is what Geometry had been aiming for instead of the sweet black and white cows we imagine when the name ‘Kungfu Cow’ comes to mind.

Behold the Geometry EX3 Kungfu Cow, why did Geely's sub-brand name their new EV a cow? 01

So, instead of Kungfu Cow, the correct translation for the car’s name should be the Kungfu Bull. Yes, bull. Like a Lamborghini.

Note that in Mandarin, there is only one word for cows and bulls and that is ‘niu’. So, it will be the same if Lamborghini was a Chinese brand, the Western media will still translate the references to cows instead of bulls.  

Behold the Geometry EX3 Kungfu Cow, why did Geely's sub-brand name their new EV a cow? 02

Here's more proof that Geometry wanted it to be known as a bull rather than a cow

Based on the Geely Yuanjing X3, the Kungfu Bull is Geometry’s new entry-level electric SUV. Priced at CNY 59,700 (around RM 38,671), the white neon striped SUV has a 322 km range based on the NEDC method.

Also read: Beyond the Proton X50 and X70, here is Geely's complete range of SUVs

Measuring 4,005 x 1,760 x 1575 mm in length, width, and height with a wheelbase of 2,480 mm, the SUV is not exactly small compared to affordable EVs like the Wuling Hongguang Mini EV.

Geometry EX3 Kungfu Cow/ Bull versus rivals
  EX3 Kungfu Cow Hong Guang Mini EV Perodua Axia
Length (mm) 4,005 2,917 3,645
Width (mm) 1,760 1,493 1,620
Height (mm) 1,575 1,621 1,510
Wheelbase (mm) 2,480 1,940 2,455

Also read: Check out Wuling’s new toy car-looking Hong Guang Mini EV

Behold the Geometry EX3 Kungfu Cow, why did Geely's sub-brand name their new EV a cow? 03

Geometry launched the EX3 intending to take a bite into the highly lucrative affordable EV market.

The EX3 is powered by a 37.23 kWh battery, power output is rated at 95 PS and 180 Nm. The EV comes with basic safety features such as two airbags, ABS with EBD.

Would you prefer to translate the EX3’s name as the Kungfu Cow or would Kungfu Bull sound better?

Behold the Geometry EX3 Kungfu Cow, why did Geely's sub-brand name their new EV a cow? 04

 

Jerrica

Writer

There isn’t a time in memory that doesn’t involve staring at cars. After discovering the excitement of watching Schumacher vs Hakkinen, Formula 1 became a major part of life. The love for cars and F1 ultimately led to a job with CAR Magazine. The untimely death of the magazine meant a hiatus from cars at lifestyle women’s magazine Marie Claire before another opportunity came knocking again.

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