4 model Proton ungguli kelas masing-masing. Hanya 1 model yang masih di tempat ke 2!

Jualan kereta di Malaysia terus meningkat pada bulan Julai di mana gabungan antara insentif jualan tanpa cukai dan permintaan pengguna telah mendorong kenaikan Jumlah Keseluruhan Industri (TIV) tertinggi dalam tempoh 13 bulan

PROTON turut memperoleh keuntungan dari peningkatan penjualan tersebut selepas jenama automotif Malaysia sekali lagi menguasai pasaran yang menyumbang sekitar 63.2% jumlah jualan pada bulan ini. Dengan jualan sebanyak 13,216 unit, kutipan pada bulan Julai merupakan yang terbaik bagi tahun 2020 setakat ini dan merupakan jumlah jualan bulanan tertinggi sejak Jun 2012

Empat model Proton mendahului segmen masing-masing. Pegangan pasaran PROTON sejak awal tahun (YTD) sehingga Julai 2020 diramalkan sebanyak 21.8% iaitu pertumbuhan 6.7% berbanding tempoh yang sama tahun lalu. 

Proton Saga sekali lagi mencatat jualan tertinggi dan menjadi pilihan utama dalam pasaran sedan segmen A. Sebanyak 5,421 unit berjaya dijual pada bulan Julai, termasuk 1,100 unit Edisi Ulang Tahun Saga yang habis ditempah dalam hanya lima hari selepas ia dilancarkan pada 9 Julai yang lalu. Jumlah ini juga merupakan tertinggi yang dicatatkan oleh model itu sejak April 2014. 

Selain itu, Proton X70 turut menunjukkan prestasi yang lebih baik. Dengan jualan sebanyak 3,087 unit, SUV segmen C premium itu bukan sahaja mencapai jualan bulanan terbaik, malah terus menjadi SUV terlaris di Malaysia dengan peningkatan pegangan pasaran sebanyak 25.6% iaitu 4.3% lebih tinggi berbanding 2019. 

Dua lagi model terlaris Proton adalah Persona dan Exora. Syarikat berjaya menjual sebanyak 3,043 unit Persona pada bulan Julai, mengukuhkan lagi kedudukan teratasnya bagi sedan segmen B. Sementara itu, sebanyak 792 unit dijual bagi Exora, juga merupakan jumlah jualan terbaik sejak Ogos 2016, kekal menjadi pilihan utama bagi pasaran MPV segmen C.

Julai 2020 – Prestasi setiap model

Model

Unit jualan

Pencapaian jualan di Malaysia, Julai 2020

Saga

5421

  • Jumlah tertinggi bagi sedan segmen A
  • Jualan tertinggi sejak April 2014 (6307 unit) 

Persona

3043

  • Jumlah tertinggi bagi sedan segmen B
  • Jualan tertinggi sejak Disember 2019 (3365 unit)

Exora

792

  • Jumlah tertinggi bagi MPV segmen C
  • Jualan tertinggi sejak Ogos 2016 (855 unit)

Iriz

873

  • Di kedudukan ketiga bagi segmen B hatchback
  • Jualan tertinggi sejak Julai 2019 (976 unit)

X70

3087

  • Jumlah tertinggi bagi semua segmen SUV
  • Jualan tertinggi sejak Februari 2019 (2896 unit)

Jumlah

13,216 

 
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