When it comes to falls from grace, millennial automotive enthusiasts would often mention one example – the death of the Mitsubishi Lancer Evolution. From the 1990s to the 2000s, the Three Diamonds transformed an otherwise anonymous front-wheel drive (FWD) sedan into a gravel-spitting four-wheel drive (4WD) monster. The Lancer Evolution went through ten generations but throughout most of its 14 years, it was proving its excellence in the World Rally Championship (WRC). It may have only won 1 manu
CY Foong
12.04.2024
Ralliart is a name synonymous with Mitsubishi Motors’ epic motorsports heritage. Its exploits on gravel, tarmac, snow, sand, and a trail mix of everything began in the 1970s and continues today. In its latest video, Mitsubishi interviewed engineers from its humble beginnings in the World Rally Championship (WRC) to the present team behind the successful Asia Cross Country Rally (AXCR) outfit. Mitsubishi’s rise in international rallies started 50 years ago when Kenyan Joginder Singh took part in
CY Foong
09.04.2024
One-tonne pick-up trucks are not very popular in Japan, where kei minivans with sliding doors and tight roads-friendly mini-trucks are the preferred work tools for people who need to haul a lot of cargo. Though larger pick-up trucks don’t sell in very high volume, they are seen as status symbols. Parallel-imported left-hand drive American pick-up trucks prowl the trendy streets of Roppongi and Ginza, rarely leaving tarred roads. Nearly twenty years ago, Mitsubishi Motors in 2005 attempted to int
Hans
29.03.2024
This weekend will be the final two days of Mitsubishi Motors Malaysia’s Raya Offers campaign (ends 30-April 2024) for the Mitsubishi Triton. The promotion is offered to all six variants of the Thailand-made Triton, including the ‘low-rider’ 4x2 Triton Quest MT. Buyers of the highest specifications Triton 4x4 VGT Athlete, which starts from RM 155,900, can enjoy up to RM 11k in cash rebates. Buyers can choose between three options: Cash rebates up to RM 7,000 or Wheels upgrade for only RM900* + RM
Hans
29.03.2024
The new generation 2024 Mitsubishi Triton has won the iF Design Award 2024 in the product design discipline. Organized by iF International Forum Design GmbH in Hannover, Germany, the annual iF Design Award receives around 11,000 submissions from 72 countries annually. A jury of 132 international design experts will judge submissions based on five criteria – idea, form, function, differentiation, and impact. Other award recipients include the Alfa Romeo 33 Stradale, MINI Countryman, MINI Cooper E
Arvind
07.03.2024
After 12 years of absence, the Mitsubishi Triton has been re-launched in Japan with overwhelming success. Upon its launch on 15-February, the Thailand-made Mitsubishi Triton has netted over 1,300 bookings, overshooting its monthly sales target of 200 units per month by more than six times. Bookings in Japan opened on 21-December last year. Nearly 90 percent of all bookings received were for the highest GSR grade, which is equivalent to the Athlete variant sold in our part of the world. The remai
Hans
19.02.2024