Bookings for all-new 2021 Geely Emgrand now open, price equals to RM 57k in China

Eric · Jul 30, 2021 10:53 AM

Bookings for all-new 2021 Geely Emgrand now open, price equals to RM 57k in China 01

Geely has opened the order books for the all-new 2021 Geely Emgrand in China, roughly a month after showcasing the model. It is expected to reach Chinese showrooms by the third quarter of the year. The model was previously codenamed SS11

Bookings for all-new 2021 Geely Emgrand now open, price equals to RM 57k in China 02

Priced from CNY 87,000 (~RM 57k) to CNY 92,000 (~RM 60k), the all-new Geely Emgrand Geely’s isn’t exactly Geely’s cheapest new sedan. It is priced well above the outgoing model (CNY 62,800 to CNY 91,800), overlapping the Geely Binrui (CNY 79,800 to CNY 109,800).

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Also Read: Budget sedan with premium features, this is the all-new 2021 Geely Emgrand

While the Geely Emgrand is priced like a B-segment Toyota Vios (CNY 73,800 to CNY 94,800), its dimensions are closer to C-segment rivals like the Honda Civic (CNY 119,900 to CNY 169,900) and Toyota Corolla (CNY 109,800 to CNY 159,800).

Dimensions
Model SS11 Vios (CN) Civic (CN)
Length (mm) 4,638 4,435 4,658
Width (mm) 1,820 1,700 1,800
Height (mm) 1,460 1,490 1,416
Wheelbase (mm) 2,650 2,550 2,700

Bookings for all-new 2021 Geely Emgrand now open, price equals to RM 57k in China 01

The all-new Geely Emgrand is built on Geely’s BMA modular architecture – the same one that underpins the Geely Binyue (sold here as the Proton X50), Geely Binrui, and Lynk & Co 06. 

Bookings for all-new 2021 Geely Emgrand now open, price equals to RM 57k in China 02

Despite being priced slightly above the Geely Binrui, the all-new Geely Emgrand does not get a turbocharged engine; instead, it is powered by a naturally-aspirated 1.5-litre petrol engine that does 114 PS and 147 Nm, mated to a CVT-type automatic transmission.

Bookings for all-new 2021 Geely Emgrand now open, price equals to RM 57k in China 03

In terms of design, the all-new Geely Emgrand adopts Geely’s latest design language, encompassing Geely’s signature front grille with vertical slats, while the sides of the new Emgrand is clean and simple with a strong character line flowing from the front to the rear.

Bookings for all-new 2021 Geely Emgrand now open, price equals to RM 57k in China 04

Moving towards the rear-end, both tail lights are connected via a trim piece with the Geely branding emblazoned across. The rear bumper also gets a faux rear diffuser with a centrally-mounted rear fog light.

Bookings for all-new 2021 Geely Emgrand now open, price equals to RM 57k in China 05

Although the all-new Geely Emgrand is positioned as the brand’s affordable sedan, it does get a rather good-looking cabin. A GKUI-powered infotainment screen measuring 10.25 inches stands on the dashboard.

Bookings for all-new 2021 Geely Emgrand now open, price equals to RM 57k in China 06

It also gets a full-digital instrument cluster, soft touch materials, a 360-degree view monitor, and a sunroof.

Bookings for all-new 2021 Geely Emgrand now open, price equals to RM 57k in China 07

Dimension-wise, the new Geely Emgrand is 4,638 mm long, 1,820 mm wide, and 1,460 mm tall. Its wheelbase is 2,650 mm.

Dimensions
Model SS11 Persona Preve
Length (mm) 4,638 4,362 4,543
Width (mm) 1,820 1,722 1,786
Height (mm) 1,460 1,554 1,524
Wheelbase (mm) 2,650 2,555 2,650

Editor’s comment:

Bookings for all-new 2021 Geely Emgrand now open, price equals to RM 57k in China 08

A recent report from Funtasticko claims that Proton could be developing a new sedan based on the all-new Geely Emgrand.

Bookings for all-new 2021 Geely Emgrand now open, price equals to RM 57k in China 09

Now, it’s too soon to say whether the new Emgrand will supersede the Persona, seeing that Proton will be introducing yet another updated Persona soon. As such, if this project comes to fruition, the new model would most likely be positioned above the Persona.

Also Read: Leaked: 2021 Proton Persona facelift (MC2) specs - Still CVT, at least 4 airbags, larger infotainment screen

A 2022 debut is unlikely, given that Proton is currently pre-occupied with development work of the upcoming Geely Haoyue-based SUV, which could be called the Proton X90.

Also Read: Spied: 2021 Geely Haoyue spotted on Malaysian roads - Proton X90 is real after all?

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Eric

Editor

Started from the IT industry but somehow managed to find his way into the automotive industry. If he’s not gaming, he’s constantly tinkering with his daily/weekend car.

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