Porsche Malaysia, represented by Sime Darby Auto Performance, celebrates the official opening of the state-of-the-art Porsche Centre Johor Bahru (PCJB) on 1-December 2022. Located at Danga Bay, it is the first 4S Porsche Centre in Malaysia.
The 5,412-m2, 3-storey facility introduces the brand’s latest “Destination Porsche” corporate architecture concept, characterised by a strong emphasis on brand experience, with the aim of creating a gathering space for like-minded Porsche enthusiasts whilst appealing to new customers.
Reflecting Porsche’s latest brand architectural concept, the Porsche Centre has modular areas that can be flexibly integrated and adapted. These modules include a new model Highlight display, E-Performance, Porsche Classic, the Fitting Lounge, Delivery Bay, and Certified Pre-Owned cars.
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The new lounge area provides a conducive social space for customers to consult with knowledgeable and highly trained Porsche staff, whilst also giving the Porsche community a cosy environment for gatherings.
The new Porsche Centre Johor Bahru also offers e-sports racing simulators for enthusiasts to hone their driving skills while igniting their fascination for the brand.
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Keeping up with Porsche’s newfound green initiatives, the new dealership architecture features a full-length light well which allows as much natural light as possible to enter the building. This minimises light fittings and reduces electricity consumption.
Porsche Centre JB is also well-equipped with 175-kW high-performance DC and 22-kW AC charging points that are available exclusively for use to all Porsche Taycan owners.
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The first 4S Porsche Centre in Malaysia features Sales, Service, and Spare parts supplies which are integrated with Porsche-certified Body and Paint. The service workshop houses 9 service bays and is equipped with the latest technology and tools, highly certified and skilled technicians, as well as using genuine Porsche parts for maintenance and repair services.
Besides housing the first dedicated in-house body and paint for Porsche in Malaysia, Porsche Centre Johor Bahru also features the first Porsche Classic Partner in Malaysia. As the name suggests, it specialises in restoring and maintaining classic Porsche cars.
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Porsche Centre Johor Bahru isn't the only newfangled Porsche that's introduced in Malaysia. Also making its Malaysian debut is the Porsche 718 Cayman GT4 RS, the lairiest 718 Cayman ever and we'll talk more about this RM 1.55 million sports car in another article.