UMW Toyota sales up 43% in September 2021; CKD hybrid model coming soon
Jerrica · Oct 11, 2021 02:40 PM
The number of new vehicles produced, sold, and delivered has risen significantly in September, the first full month of operations since pandemic-enforced lockdowns were lifted nationwide. UMW Toyota Motor (UMWT) had a total sales volume of 8,033 vehicles, an increase of 5,509 units over the August volume.
This was made up of 7,931 Toyota vehicles and 102 Lexus vehicles. The volume was also 43 percent higher than for the same month in 2020 where 5,605 vehicles were sold.
On a cumulative basis, year-to-date sales of Toyota and Lexus vehicles in Malaysia reached 43,594 units at the end of September. In the same 9-month period in 2020, the total volume reached only 25,978 units, an indication of the severity of the first Movement Control Order (MCO) during the second half of 2020.
“We are certainly pleased to see the market steadily moving towards normalcy as the past few months have been challenging for us,” said President of UMW Toyota Motor, Ravindran. K.
“Our showrooms have been open and receiving many customers daily, and bookings for the latest models have been increasing. As a result, our total sales in September for Toyota and Lexus vehicles were a phenomenal 223 percent greater than the August volume.”
Mr. Ravindran said that even before the lockdown was lifted, all facilities had been sanitised and ready for visitors in accordance with the standard operating procedures (SOPs) specified by the Ministry of Health.
The SOPs are strictly observed at all outlets and a company-wide program was undertaken to ensure that the entire workforce is fully-vaccinated.
To welcome visitors back to Toyota showrooms nationwide, UMWT is having a ‘Visit & Win’ promotion with a total of RM 30,000 worth of prizes to be won.
No purchase is necessary and all that is needed to participate is to visit any authorised showroom, take a picture and then upload it to social media (e.g., Facebook or Instagram) with a caption. Once it is posted, let UMWT know what the URL is so that it can be viewed and judged.
There are 38 prizes to be won including a Grand Prize of an iPhone 12 (64GB), 2 second prizes of Samsung 55-inch 4K LED TV, and 2 third prizes of Dyson Supersonic Hair Dryer Iron.
Consolation Prizes includes TT Racing Maxx Gaming Chairs, Bose Quiet Comfort 35 Wireless Headphones, Kingston HyperX Gaming Keyboard, Philips Portable Car Air Sanitizer, and customized Touch’Ngo cards with RM 100 pre-loaded. Additionally, everyone who visits the showroom will receive a free Safety Kit (which stocks last).
Those who plan to buy a new Toyota vehicle can enjoy low instalments with Toyota EZ Beli. If they are government employees, UMWT has the Jom Drive program (in collaboration with Toyota Capital Malaysia) with special benefits and a selection of financial plans.
Applications (with supporting documents) will be hassle-free and processed speedily so that they can enjoy their new Toyota within a short time.
UMWT is currently gearing up for its new Hybrid Electric Technology future. These hybrid models will be assembled locally (CKD). This could mean that UMWT plans to introduce more hybrid variants in the country and these models will all be assembled in the company’s Bukit Raja plant.
“Toyota Hybrid Electric Vehicles (HEVs) are at their most advanced today, and are the immediate and economical solution for mass market production and sale in terms of reduced CO2 emissions, practical usage, and price acceptance by customers.
“We are absolutely positive that the HEV is the most accessible and realistic choice for Malaysian customers in terms of practicality and infrastructure, with an enormous potential in Malaysia,” said Akio Takeyama, Deputy Chairman of UMW Toyota Motor.
There isn’t a time in memory that doesn’t involve staring at cars. After discovering the excitement of watching Schumacher vs Hakkinen, Formula 1 became a major part of life. The love for cars and F1 ultimately led to a job with CAR Magazine. The untimely death of the magazine meant a hiatus from cars at lifestyle women’s magazine Marie Claire before another opportunity came knocking again.