EON appoints MyTukar as new trade-in partner to improve customer experience

Jerrica · Mar 5, 2021 05:53 PM

EON appoints MyTukar as new trade-in partner to improve customer experience 01

Used car online selling platform, MyTukar has signed a strategic partnership agreement with Edaran Otomobil Nasional Berhad (EON) as an automobile trade-in partner. Through the partnership, MyTukar will facilitate the end-to-end trade-in process for EON’s customers via certified MyTukar inspectors performing vehicle inspections on-demand for its customers.

EON, a subsidiary of DRB-HICOM Berhad, operates dealerships for several brands namely Proton, Mitsubishi, Audi, and Volkswagen, via EON, EON Automart, Euromobil and HICOM Auto respectively. EON’s network includes 20 branches nationwide.

EON appoints MyTukar as new trade-in partner to improve customer experience 02

Fong Hon Sum, MyTukar CEO believes the partnership will benefit from EON’s established distributor network while providing EON with the opportunity to enhance their service to customers.

The collaboration will enable EON to leverage on myTukar’s proprietary technology-enabled platform to provide EON’s customers with instant and transparent valuations for trade-in vehicles.

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This will enhance the customer experience at EON’s network because they are now effectively a one-stop solution centre.

Trade-ins has always been a sore point for car buyers, who today are increasingly demanding a more transparent and simplified process in their transactions.

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EON believes MyTukar’s innovative trade-in system will help boost sales of new automobiles across their branches, and more importantly enhance the overall customer experience at all outlets.

The collaboration with EON will for a start only cover peninsular Malaysia. However, MyTukar has been on an aggressive expansion drive this year with the opening of 7 new branches throughout the country.

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Further expansion to East Malaysia starting with Kuching and Kota Kinabalu is also in the pipeline, which is set to further benefit EON in the future.

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Up to 20% higher than average trade-in price

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