Shinya Ikeda is back in Malaysia as the new CEO of Mitsubishi Motors Malaysia

Mitsubishi Motors Malaysia (MMM), the official distributor of Mitsubishi cars in Malaysia welcomes Shinya Ikeda as its new Chief Executive Officer (CEO). Mr Ikeda succeeds Tomoyuki Shinnishi who will vacate the role as of 11-October-2021. 

Ikeda is no stranger to Malaysia. Since joining Mitsubishi Corporation in 2008, Ikeda’s first assignment was to manage the automotive business investment in Malaysia.

He subsequently served in other roles like Chief Financial Officer (CFO) and General Manager (GM) within the company.

Ikeda has also served in various leadership roles in both automotive and finance businesses within the Mitsubishi Corporation across markets such as Japan, Indonesia, Russia, and Germany.

“I am excited to join Mitsubishi Motors Malaysia’s team. The company has grown from strength to strength and has now become one of the nation’s leading automotive brand,” said Shinya Ikeda, CEO of MMM.

“As announced in the Mitsubishi Motors Corporation (MMC) Mid-Term Business Plan last year, MMC will continue to focus on the ASEAN market and particularly Malaysia as the country is one of the most important markets in the world to expand the Mitsubishi brand presence.

“I look forward to working with the team to contribute with the knowledge and experience that I’ve had. I am also happy to be back in Malaysia as the country is home to various diversified food and culture and also people with enormous talent and potential,” he added.

During the four years that Tomoyuki Shinnishi served as CEO of MMM, the manufacturer saw the launch of the new Mitsubishi Triton as well as the all-new Mitsubishi Xpander.

Since the launch of the latter, the 7-seater crossover has gone on to become the number one non-national MPV in the country.

Thanks to the success of the Xpander and Triton, MMM manage to become the country’s top three non-national brand.