Tesla's planned Shanghai plant expansion stalls - Slowing EV growth and overcapacity in China
Arvind · Jun 28, 2023 03:00 PM
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Tesla's plan to expand its Shanghai Gigafactory may have hit a speedbump, due to concerns over existing EV oversupply in the Chinese auto market.
According to Autonews, Tesla's plan to develop 172 acres of former farmland, some 3 km from its current Shanghai plant may face challenges since the National Development and Reform Commission (China's state planner), has recently been more cautious about approving new electric vehicle production plans.
Tesla had proposed expanding its Shanghai site to add 450,000 vehicles of annual capacity, over the approximately 1 million cars it currently makes. This is estimated to boost revenue to over USD 18 billion based on current retail prices.
Tesla's recent price cuts in China have not helped as well. Tesla announced further price cuts in January 2023 - the second time in 3 months - due to a drop in demand, which has started a price war with Chinese EV brands such as BYD and Nio.
But Tesla CEO Elon Musk has doubled down on price cuts, recently saying that higher volume and lower margins is a better strategy than making fewer cars at a higher profit.
However, as battery and component costs drop, it's also plainly clear that Tesla needs more volume to maintain the cost advantage it has over other manufacturers; which has helped propel its export business into new markets like Canada and the ASEAN region.
Following Elon Musk's recent visit to China, reports emerged that talks about its Gigafactory expansion have been positive.
However, China's concerns about oversupply have slowed expansion plans, not just for Tesla but local EV companies BYD, Nio and newer players such as Xiaomi.
According to the same report, Lucid, another growing EV carmaker from the US is also eager to enter China, but has been advised that chances are slim, for now at least.
With regards to its ASEAN expansion, Tesla is set to enter Malaysia officially and establish a head office, experience (showrooms) and service centres here, alongside setting up their fast-charging Supercharger network.
The exact timeline has yet to be confirmed, but recent social media posts of long lines of Malaysian candidates lining up for an open interview with the company suggest that groundwork is already underway.
Arvind can't remember a time when he didn't wheel around a HotWheels car. This love evolved into an interest in Tamiya and RC cars and finally the real deal 1:1 scale stuff. Passion finally lead to formal training in Mechanical Engineering. Instead of the bigger picture, he obsesses with the final drive ratio and spring rates of cars and spends the weekends wondering why a Perodua Myvi is so fast.