Well, not in those exact words but Mercedes-Benz did launch a ChatGPT project within its Mercedes-Benz Cars Operations 360 (MO360) digital ecosystem that aims to maximise efficiency for global vehicle production, starting with the new Mercedes Modular Architecture (MMA) platform that will underpin the next Mercedes-Benz CLA Class. It’s not surprising that carmakers are turning to AI to reduce redundancy and improve efficiency to maximise profits. On the Mercedes-Benz end, the ChatGPT project wil

The Mercedes-Benz Concept CLA Class has been unveiled at IAA Mobility 2023 in Munich. This concept car is a preview of the company's new compact car platform, designed with an electric-first approach and built upon the Mercedes-Benz Modular Architecture (MMA). The concept's exterior modernizes the current CLA design, showcasing a lower black panel grille with an illuminated Mercedes emblem that is reminiscent of a starry night sky. The sides feature frameless doors, a subtler lower window line,

We’ve covered the W176 Mercedes-Benz A-Class last week but for those who aren’t fans of hatchbacks, there is an alternative – a used first-generation (C117) Mercedes-Benz CLA. There is, however, a price to pay (literally) for the sexy four-door coupe design, as we will get into it shortly. What makes this generation of the Mercedes-Benz CLA more appealing is the fact that you can’t buy the current-generation CLA via official channels, the ‘regular’ non-AMG CLA at least. This makes the first-gene

The Geneva Motor Show is one of Europe’s biggest and most prestigious motor shows. As such, car manufacturers are expected to unveil their newest creation here for the first time. Unfortunately, due to the coronavirus outbreak, the show had to be cancelled after the Swiss government put an immediate ban amid concerns of spiking COVID-19 cases in Europe. Despite the circumstances, car manufacturers are pressing ahead with their planned unveilings online or at a secure location. Rather than going

In Las Vegas, the ongoing 2019 Consumer Electronics Show (CES) flaunted us the all-new Mercedes-Benz CLA-Class. The new model is going to key markets this year and will be manufactured at the Kecskemet plant in Hungary. From the outside, we notice that this emotive compact four-door coupe resembles the larger CLS-Class. Compared with the new A-Class (W177), the CLA-Class features 18 individually controllable LEDs which separate it from the former one. “With the first CLA we created a totally new

At the Consumer Electronics Show (CES) 2019 at Las Vegas, USA, the Mercedes-Benz has unveiled the all-new CLA-Class. Now this company has put this new edition car into production at their plant in Kecskemet, Hungary. The plant in Hungary is the birthplace of the highly emotive CLA-Class four-door coupe and remains to produce since the first generation in 2013. The plant's advanced production technologies have been updated, such as the usage of automatic guided vehicles (AGV) to transport entire