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Malaysia to launch new Toyota model soon – 2021 Toyota GR Yaris or Toyota Vios GR Sport maybe?

Hans · Dec 2, 2020 08:26 PM

Malaysia to launch new Toyota model soon – 2021 Toyota GR Yaris or Toyota Vios GR Sport maybe? 01

Typical of such pre-launch teasers, details are intentionally held back but the tone and manner of the communication suggests something youthful, emotional and sporty.

So we can safely rule out cars like the Toyota Fortuner and Toyota Innova, both of which are also due for an update, following a similar refresh for the shared IMV-platform Toyota Hilux.

Malaysia to launch new Toyota model soon – 2021 Toyota GR Yaris or Toyota Vios GR Sport maybe? 02

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Could it be the new updated Toyota Vios and Toyota Yaris then? Bookings are opened for both models, both are yet to be launched. The Vios-Yaris twin are aimed at younger buyers, and we know that the updated Vios range will also feature a dressed up Vios GR Sport.

Malaysia to launch new Toyota model soon – 2021 Toyota GR Yaris or Toyota Vios GR Sport maybe? 01

The latter will serve as a bridge between the Toyota Vios Challenge one-make race series and regular road-going Vios.

Malaysia to launch new Toyota model soon – 2021 Toyota GR Yaris or Toyota Vios GR Sport maybe? 02

But that’s putting little too much effort to launch what is essentially an additional variant (GR Sport range feature no engine upgrade) to the Vios range right?

Malaysia to launch new Toyota model soon – 2021 Toyota GR Yaris or Toyota Vios GR Sport maybe? 03

Toyota Vios GR Sport hiding under the cover

So what else is possible? One month ago, Toyota Motor Thailand opened its order books for the Toyota GR Yaris.

Malaysia to launch new Toyota model soon – 2021 Toyota GR Yaris or Toyota Vios GR Sport maybe? 04

Similar looking GR fonts

If you look closely at the font type used in UMW Toyota’s teaser post, it’s very similar to the one used to promote the Toyota GR Supra. So could it be the TMP Toyota is preparing to launch the GR Yaris soon?

Malaysia to launch new Toyota model soon – 2021 Toyota GR Yaris or Toyota Vios GR Sport maybe? 05

Despite sharing the Yaris name, the GR Yaris has little in common with the regular Yaris. This is a road legal race car that is homologated to World Rally Championship (WRC) regulations.

Malaysia to launch new Toyota model soon – 2021 Toyota GR Yaris or Toyota Vios GR Sport maybe? 06

It’s developed by multiple time WRC champion Tommi Makinen, the icon from the glory days of Mitsubishi Lancer Evolution vs Subaru Impreza WRX battles on the world rally stage.

Malaysia to launch new Toyota model soon – 2021 Toyota GR Yaris or Toyota Vios GR Sport maybe? 07

The Lancer Evolution is no more and Tommi Makinen now drives a Toyota

At a time when Volkswagen has announced that it is pulling out of all forms of motorsports, the rally-bred GR Yaris is a pet project of Toyota’s President Akio Toyoda, who also happens to be the only boss of a car company to regularly race the cars his company sells.

Malaysia to launch new Toyota model soon – 2021 Toyota GR Yaris or Toyota Vios GR Sport maybe? 08

In response to the launch of the GR Yaris and Akio Toyoda’s commitment to make ‘ever better cars’ and his ‘fun to drive again’ mantra, AutoCar UK’s latest editorial described President Akio Toyoda as the Enzo Ferrari of our time.

As a road legal race car signed off by Tommi Makinen, don’t expect the GR Yaris to be cheap.

Malaysia to launch new Toyota model soon – 2021 Toyota GR Yaris or Toyota Vios GR Sport maybe? 09

In every market where the Toyota GR Yaris has been launched, it is more expensive than a Honda Civic Type R or even a Volkswagen Golf R. Expect to pay upwards of RM 330k for one, nevermind the fact that the GR Yaris technically sits one segment lower. This is not a car for people who talk about things like “But you could get a Mercedes-AMG A45 for that price!”

Malaysia to launch new Toyota model soon – 2021 Toyota GR Yaris or Toyota Vios GR Sport maybe? 10

The appeal GR Yaris goes beyond the snob appeal. No BMW M or AMG model is developed to this level, with personal involvement of the company’s boss. Not just any boss, but the great-grandson of the company’s founder so you know it has to be really special. Those who know, can tell the difference.

The video below, with Akio Toyoda (his motorsports persona’s nickname is Morizo) behind the wheel of every GR Yaris development mules, tells you that this car is different.

In Australia, the first 1,100 units of the GR Yaris allocated for the country was sold out in just one week and Toyota Australia had to temporarily shut down its online pre-order page.

Malaysia to launch new Toyota model soon – 2021 Toyota GR Yaris or Toyota Vios GR Sport maybe? 11

Of course, Malaysia’s market for motorsports-derived cars is a lot smaller so we can’t expect a similar response. We understand that UMW Toyota is allocated about 100 units of the GR Yaris.

Malaysia to launch new Toyota model soon – 2021 Toyota GR Yaris or Toyota Vios GR Sport maybe? 12

 

Hans

Head of Content

Over 15 years of experience in automotive, from product planning, to market research, to print and digital media. Garages a 6-cylinder manual RWD but buses to work.

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