Honda Malaysia Collaborating With Astro Radio, Tealive, And Unifi For 9-Car Giveaway

Jack · Aug 16, 2019 10:05 AM

  • Multiple ways to take part and win
  • Download the Syok app, or take a selfie with a Tealive drink
  • First winner announced, will drive home a Civic 1.5L

Honda Malaysia has announced that they will be collaborating with Astro Radio, Tealive, and Unifi on Honda Malaysia’s ‘Road To 900,000th Unit Milestone’ campaign.

The ‘Road To 900,000th Unit Milestone’ campaign will see lucky Malaysians driving home 9 Honda models. 3 models will be given away to participants in contests organized by Astro Radio, Tealive, and Unifi.

Mr Toichi Ishiyama, Honda Malaysia Managing Director and Chief Executive Officer said, “The collaboration with these homegrown brands is a first for Honda Malaysia and will offer more value to Malaysians. We are very excited about this campaign as it provides an excellent opportunity to reward Malaysians for their unwavering support. It is a gesture of appreciation for the customers’ trust that has helped make each of these brands, including Honda, a sought-after brand in Malaysia. I am pleased to note that we have been receiving encouraging participations in the Road to 900,000th Unit Milestone Campaign. We believe this campaign will further elevate the Joy of Owning a Honda car for our customers.”

Astro Radio’s General Manager of Digital and Marketing, Ms Daphne Lourdes said, “Astro Radio’s 11 brands have 16.7 million weekly listeners on air and 27 million social media followers. On 28 June 2019, we officially launched SYOK – our new multilingual entertainment and lifestyle app that offers Malaysians live radio, original videos, exclusive podcasts, articles and contests. With SYOK, we will be able to consolidate our strengths, extend our reach and deepen our engagement with our audience. One of the ways we are doing this is by partnering with Honda Malaysia on their Road to 900,000th Unit Milestone Campaign and rewarding our SYOK users with a chance to win a Honda car.”

Mr. Bryan Loo, Chief Executive Officer of Loob Holding Sdn. Bhd. Added, “As the leading lifestyle tea brand in Malaysia with growing presence in 5 countries, Tealive is known for championing breakthrough moments by rewarding customers’ achievements – from motivating them through inspiring messages on the cup seals, to giving out epic rewards such as helicopter rides and building Asia’s biggest bubble ball pit. As we celebrate our 300th store milestone recently, it is only apt to commemorate this journey with Honda Malaysia, a brand which has consistently set significant benchmarks in the industry. I am sure Tealive fans will be thrilled to have a chance at winning a Honda car by just snapping a photo of themselves with a Tealive drink and the contest standee in our selected outlets, and then submitting it with their particulars via WhatsApp.”

Mr. Moharmustaqeem Mohammed, the Acting Executive Vice President of unifi shared, “We are proud to be collaborating with Honda Malaysia through the Road to 900,000th Unit Milestone Campaign. This is an exciting milestone for us as it signifies our continued commitment to deliver more #khabarbaik centering our customers in mind. With the recent launch of our first all-in-one app; myunifi, we would like to reward all new and existing unifi customers who have downloaded the app and have their profile updated during the campaign period. One lucky customer will stand a chance of winning a Honda car. I hope our unifi customers will grab the opportunity to participate in this campaign.”

Honda Malaysia has also announced its first lucky winner who will be driving home a Civic 1.5L at the First Winner Announcement Ceremony held at Ban Chu Bee Sdn Bhd in Kelantan. The Civic 1.5L will be presented to the lucky winner Mr. Mohamad Adib Fida’iy bin Mohamad Hanapi, at the Road to 900,000th Unit Milestone Campaign Grand Event at the end of September 2019.