The current focus on electric vehicles (EV) has brought out the term ‘legacy carmakers’. These are the car manufacturers everyone is familiar with like Toyota, Volvo, Mercedes-Benz, etc. Now, the word ‘legacy’ carries with it a connotation of being superseded – outdated, if you will. But the car industry is a traditional one, and brand perception plays a significant role amongst car buyers. EV-only makers namely Tesla (often called disruptors), may have been a catalyst in the electrification pat

When the G12 generation BMW 7 Series was launched in 2016, many remarked that on the back of the car’s Touch Command Tablet, the Samsung logo is clearly seen. Clearly, it was an intentional product placement agreement. Back then, Samsung wasn’t seen as a brand that is on par with BMW (or Apple). Actually, Samsung’s partnership with BMW started many years earlier, in 2009. The first commercially ready product of their partnership was the 2013 BMW i3. The carbon fibre chassis electric hatchback wa

The Mercedes-Benz EQE is the fifth EQ model to be launched by Mercedes-Benz Malaysia (MBM) after the EQA, EQB, EQC, and EQS. It is also the 20th electric vehicle (EV) officially on sale in Malaysia if you're keeping tabs. It’s essentially the little brother to the flagship Mercedes-Benz EQS and if you were to put them side-by-side, they look similar. Mercedes-Benz calls the streamlined jellybean/egg/Apple mouse shape a "cab-forward design with one-bow lines". It also costs almost less than half

Mercedes-Benz Malaysia reckons that although Thailand appears to be ahead of the region in terms of policies to boost EV adoption and localization, Malaysia is still more or less on par. “If you are talking about localizing efforts or sales, I think both countries have an equal opportunity at the end of the day to showcase electric vehicles. I would say right now they are more or less on par, in terms of bringing more electric vehicle models, in terms of sales adoption, so let’s wait and see how

Mercedes-Benz Malaysia has confirmed that it will be launching a new locally assembled (CKD) battery EV model next year. “We are certainly working on localizing the EQ models. In 2023, we will announce our first EQ model that will be localized, so I ask you to stay tuned for that,” said Sagree Sardien, CEO & President of Mercedes-Benz Malaysia, at the sidelines of the launch of the Mercedes-Benz EQE today. Mercedes-Benz Malaysia’s plant in Pekan, Pahang currently only makes one electrified model

This is the new BMW i7, Munich’s answer to the Mercedes-Benz EQS. The BMW i7 is based on the regular internal combustion engine (ICE) G70 7 Series, albeit powered exclusively by two electric motors. Right off the bat, the BMW i7 looks more traditional when compared to the EQS. The i7 features a distinctive three-box sedan side profile, while the EQS takes the fastback design and fused it with a touch of futurism, creating a very sleek-looking model in the process. Also Read: Review: 2022 Mercede