BMW Group Malaysia ended 2020 with a total of 9,890 BMW and MINI cars delivered, down 5 percent from 2019’s 10,442 units, due to the Covid-19 pandemic of course. Including BMW Motorrad bikes, the Group sold a total of 11,016 vehicles in 2020.
Of the 9,890 cars delivered, over 2,200 units are plug-in hybrid models, contributed mostly by the 530e and 740 Le.xDrive.
A very high 87 percent of the Group’s total sales come from locally-assembled (CKD) models, made at BMW’s vehicle assembly facility in Kulim. The Group says this makes them the leader in the premium automotive segment nationwide with over 52 percent of the segment.
A total of 10 BMW and MINI models are assembled at Kulim - 2 Series Gran Coupe, 3 Series, 5 Series, 6 Series GT, 7 Series, X1, X3, X4, X5, and MINI Countryman.
Breaking down the numbers between BMW cars and MINI, the Group’s namesake BMW brand shifted 8,903 cars last year. Its core 3 Series model contributed over 2,500 units, of which 1,400 units came from the 320i Sport. This was followed by over 1,600 units of the 5 Series, of which over 900 units were from the 530e.
The X Series family of SUV models contributed 39 percent (over 3,200 units) of total BMW deliveries. The most popular BMW X model is the X1, which sold over 1,000 units last year.
Interestingly, BMW said it sold 80 units of M cars. These are pure M cars and don’t include the M340i xDrive.
BMW now has 8 M models available locally – M2, M3, M4, M5, M8 Coupe, M8 Gran Coupe, X3M, and X4M.
The funky MINI brand recorded 987 units sold, led by the MINI Countryman.
The Group’s financial services arm BMW Group Financial Services financed 42 percent of all BMW cars sold, 45 percent of MINI models sold, and 60 percent of BMW Motorrad.
BMW Engage – a first-of-its-kind online financing platform – also saw 1 out of 3 financing application being funded digitally towards the end of the year. In collaboration with Allianz General Insurance Company Malaysia Berhad, the new BMW i-Renewal service also saw 5% of owners purchase motor insurance through the online insurance platform – surpassing the current industry benchmark of 2 percent.