Nielsen Mitsubishi

When it comes to falls from grace, millennial automotive enthusiasts would often mention one example – the death of the Mitsubishi Lancer Evolution. From the 1990s to the 2000s, the Three Diamonds transformed an otherwise anonymous front-wheel drive (FWD) sedan into a gravel-spitting four-wheel drive (4WD) monster. The Lancer Evolution went through ten generations but throughout most of its 14 years, it was proving its excellence in the World Rally Championship (WRC). It may have only won 1 manu

Ralliart is a name synonymous with Mitsubishi Motors’ epic motorsports heritage. Its exploits on gravel, tarmac, snow, sand, and a trail mix of everything began in the 1970s and continues today. In its latest video, Mitsubishi interviewed engineers from its humble beginnings in the World Rally Championship (WRC) to the present team behind the successful Asia Cross Country Rally (AXCR) outfit. Mitsubishi’s rise in international rallies started 50 years ago when Kenyan Joginder Singh took part in

One-tonne pick-up trucks are not very popular in Japan, where kei minivans with sliding doors and tight roads-friendly mini-trucks are the preferred work tools for people who need to haul a lot of cargo. Though larger pick-up trucks don’t sell in very high volume, they are seen as status symbols. Parallel-imported left-hand drive American pick-up trucks prowl the trendy streets of Roppongi and Ginza, rarely leaving tarred roads. Nearly twenty years ago, Mitsubishi Motors in 2005 attempted to int

This weekend will be the final two days of Mitsubishi Motors Malaysia’s Raya Offers campaign (ends 30-April 2024) for the Mitsubishi Triton. The promotion is offered to all six variants of the Thailand-made Triton, including the ‘low-rider’ 4x2 Triton Quest MT. Buyers of the highest specifications Triton 4x4 VGT Athlete, which starts from RM 155,900, can enjoy up to RM 11k in cash rebates. Buyers can choose between three options: Cash rebates up to RM 7,000 or Wheels upgrade for only RM900* + RM

Ahead of the upcoming Hari Raya celebrations, mark your calendars for the upcoming Ingress Group Auto Fair 2024. Offering huge cash rebates, attractive financing packages and even complimentary Malaysia Airlines return flight tickets, this is a great chance to get behind the wheel of your dream ride. Whether you're in the market for luxury, performance, or practicality; choose from a wide range of pre-owned BMW, MINI, Volvo, and Mitsubishi models, with cash rebates of up to RM 35,000. Pre-owned