Since the third-generation Isuzu D-Max made its world debut in Thailand back in 2019, the pick-up truck has been topping the Kingdom’s best-selling chart which it took over from the Toyota Hilux. 4 years later, the D-Max has been given a more aggressive facelift with some improvements on the safety front. In Thailand, the updated D-Max is available with around 30 variants across 5 distinct body styles which are priced between THB 540,000 to THB 1,264,000 (~RM 69k-161k). This is clearly the most

When Geely purchased a 49.9 percent stake in Proton from DRB-Hicom in 2017, the Chinese carmaker was upbeat about its goal to become the third largest automotive brand in the Southeast Asian ASEAN trade bloc by 2027. 5 years later, we are now at the midpoint of Geely’s 10-year goal for Proton. To the credit of the new team at Proton, the Malayan Tiger marque is now on a much stronger footing than it ever has since 2013. Proton ended 2022 with 141,432 cars delivered, up 23.3 percent from 2021, bu

According to Thailand sales data, a total of 388,296 pick-up trucks were sold in 2022 and this accounted for 45.7% of all vehicles sold in the Kingdom. Without a doubt, pick-ups continue to dominate the Thai automotive segment but two models stand up above the rest – the Isuzu D-Max and Toyota Hilux. Combined, both pick-ups control 83% market share with the Isuzu D-Max leading the way for the third year in a row. 175,425 units of the D-Max were sold in 2022 which accounts for 45.56% market share

At the Toyota 60th Anniversary Celebration in Thailand, Akio Toyoda, President & CEO of Toyota Motor Corporation, unveiled a prototype battery electric pickup truck – the Toyota Hilux Revo BEV Concept – as well as the IMV 0 Concept pickup truck. “For me, the Hilux Vigo launch remains one of the fondest memories of my career. So as a way of saying thank you, I decided to create a brand new IMV pick-up trucks for Thailand, which are the IMV 0 Concept and Hilux Revo BEV Concept,” said Akio Toyoda T

For anything that is not a Toyota Hilux, making inroads in the pick-up truck segment is an uphill battle. Point at any random truck, and the responses will invariably be, "Oh, look at that Hailak." But, if any pick-up can change that this perception, it's the 2021 Isuzu D-Max 3.0 X-Terrain, the flagship of the range. So, is the all-new D-Max good enough to have people ditching the Hailak moniker and turn the segment on its head? Can it really out-truck the usual suspects like the Toyota Hilux Ro

The 2020 Toyota Hilux facelift has been spotted sans camouflage on Instagram. From the picture we get a clear view of what the pick-up truck’s new grille will look like. We have previously reported the leaked images of the upcoming Toyota Hilux facelift. So, we already have a general idea of how the popular pick-up will look like. Thanks to Kurdistan Automotive Blog, we can see the grille now has a less aggressive presence with only one small strip of chrome breaking the black. The fog lamp hous