Association plays a powerful role in our purchase decisions. We admire the watches and clothes worn by celebrities and personalities, desire to visit the places they travel, and even crave the food they eat. This drive for association is at the core of human aspiration. The same principle applies to the cars we drive. Whether it's the iconic Aston Martin DB5 from James Bond or the legendary Toyota Corolla (AE86) known for its "drifty" tofu deliveries, we are drawn to the cars that cool people/ch

Mazda has released its results for the first half of the FY2024, ending March 31, 2024, covering the period from April 1 to September 30, 2023. Global sales of Mazda vehicles grew 20 percent to hit 616,000 units. Despite the threat of high inflation and high energy prices, Mazda recorded its best-ever first-half year profit. Net sales were up 41 percent to 2.317 trillion Yen, while operating income was up 135 percent, to 129.6 billion Yen. Continued supply chain disruptions, including a typhoon

Roughly three years after its first introduction in CBU form, Bermaz Motors has now pulled the covers of the 2023 Mazda CX-30 CKD. The locally assembled (Kulim, Kedah) 2023 CX-30 CKD now takes centre stage with lower prices and a streamlined four variants (previously five) at the following prices: 2023 Mazda CX-30 CKD Variant Price (RM) - Metallic Price (RM) - Premium 2.0G 2WD Standard 128,109 130,109 2.0G 2WD High 136,109 138,109 2.0G 2WD High+ 146,109 148,109 2.0G 2WD High+ Premium 156,109 158

If the recent spate of spyshots tell anything, it's that Malaysia won't be lacking of new models in the near future: seen here is the upcoming 2021 Hyundai Palisade, and beside it, the 2021 Genesis GV80. Back in March, we reported that Hyundai Sime Darby Motors (HSDM) will be introducing the Palisade sometime this year. It's a premium 7-seater SUV, powered with a naturally-aspirated Atkinson-cycle 3.8-litre direct-injected V6 engine that produces 291 PS and 355 Nm. Also read: 2021 Hyundai Palisa

The AMG variant of the facelifted W213 Mercedes-Benz E Class is finally here. With improved aerodynamics and comfort, the new AMG E63 sits in the league of big powerful saloons like the BMW M5. The estate version of the AMG E63 rubs shoulders with the V8 Twin Turbo Audi RS6. Both the AMG E63 and Audi RS6 are capable of 0 – 100km/h times of under 4 seconds. The V8 twin scroll bi-turbo remains The new AMG E63 retains the V8 twin scroll bi-turbo 4.0 L engine. Producing 612 PS of maximum power and 8

The Mazda CX-30 made an appearance this year at the Geneva Motor Show and last week, Adrian had a walkaround with it at the 2019 Tokyo Motor Show. The CX-30 slots in the gap between the CX-3 and CX-5 (CX-4 already taken) and is based on the new Mazda 3, which explains the pretty much identical interior. As seen in the video, interior space is not vast, a common Mazda trait but adequate for most Asian-sized adults. Materials and build quality is top notch. On the outside, the car rides on 18-inch