BMW Malaysia introduces Elite M Card for owners of M and M Performance models

Hans · Sep 5, 2019 03:29 PM

BMW Malaysia introduces Elite M Card for owners of M and M Performance models 01

  • Complements existing BMW Privileges Elite Card
  • Discounted prices for BMW M track and BMW Driver Training events
  • Discounted prices for BMW lifestyle merchandise
  • Priority service appointments

BMW Malaysia today introduced the BMW Elite M Card for owners of BMW M and M Performance vehicles. The privilege programme provides an exclusive array of M-specific benefits to complement the existing BMW Privileges Elite Card enjoyed by BMW owners.

Mr. Harald Hoelzl, Managing Director of BMW Group Malaysia said, “M is the most powerful letter in the world. Combining our passion for high performance and our priority to our customers, it is only apt to provide BMW M owners with M-specific ownership privileges as exceptional as their cars. By introducing the BMW Elite M Card, we look forward to further enhance the leading customer service experience BMW is known for through the years. With this new privilege programme, owners can now benefit from more rewards just by being part of the BMW M family.”

In line with BMW Malaysia’s premium ownership experience, cardholders of the BMW Elite M Card will enjoy local and regional M Track events at exclusive prices. Cardholders can also benefit from additional discounts for BMW Driver Training events and BMW lifestyle merchandise.

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Additionally, cardholders will be given priority service appointments and Reception at the Car (RATC) at all BMW M Service Outlets and BMW M Dealerships, loyalty discounts for repeat BMW M customers as well as a dedicated page within the BMW Group Loyalty+ Mobile App.

BMW M owners will still have complete access to all the features previously enjoyed with their BMW Privileges Card that includes:

  • BMW 5-Year Unlimited Mileage Warranty with Free Scheduled Service Program
  • BMW 2-Year / 24-Month Tyre Warranty Program for its Run Flat Tyre offering and services
  • BMW Roadside Assistance and Accident Hotline
  • The BMW Group Loyalty+ Mobile App - BMW White Card and BMW Excellence Club membership program
  • BMW Service Online

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Hans

Head of Content

Over 15 years of experience in automotive, from product planning, to market research, to print and digital media. Garages a 6-cylinder manual RWD but buses to work.

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