To truly show its appreciation for Malaysian customers, Chery Malaysia has announced the official launch of “With Chery With Love,” (WCWL), the official Chery owners club in Malaysia.

During the launch, Chery Malaysia had the honour of welcoming Datuk Wira Dr. Lee Chong Wei as a representative of Chery owners and distinguished guest of honour as well.

The WCWL initiative embodies a profound mission and vision, focused on bringing the brand closer to its customers, offering improved accessibility, personalisation, enhanced customer experiences, community building, promoting trust and fostering collaboration.

WCWL aims to promote connecting the brand with its customers on a deeper level and to provide tailored experiences that align with the lifestyles of individual customers.

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Simultaneously with the launch of the owner’s club, Chery also marked the day of the Chery International Ecology User Summit that took place at the Chery HQ in Wuhu, China.

At this summit, Chery implemented this charitable initiative and plan to sign agreements with the UNICEF (United Nations International Children's Emergency Fund) and the IUCN (International Union for Conservation of Nature). They will work together to provide aids in food, clean water, health, and education for children in impoverished countries and regions.

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Furthermore, they will offer nature-based solutions for the protection of global forests, oceans, wetlands and wildlife, embodying Chery’s initiative and commitment to global sustainable development.

Over the course of 26 years of development, Chery has placed an emphasis on pollution prevention, energy conservation and clean production, with green manufacturing leading the way.

Additionally, during the summit, Chery launched a global public welfare initiative in Wuhu, joining hands with various stakeholders in the city to promote environmental protection. With the aid of globally advanced green technology, Chery aims to assist in the steady economic development of the city and the continued improvement of the ecological environment, co-building a green and ecological city.