Goodyear celebrates 125 years with four new tyres for APAC region
Arvind · Sep 13, 2023 08:30 PM
In conjunction with celebrating 125 years of rich heritage and tyre innovation, Goodyear has introduced four new tyres for the Asia Pacific region, in line with its commitment toward sustainably producing the best tyres in the world.
Nathaniel Madarang, President of Goodyear Asia Pacific said, “Asia Pacific has emerged as one of the world’s largest automotive markets and holds incredible potential. Goodyear’s innovative spirit and drive for excellence puts us at the epicentre of the mobility revolution and we are working closely with customers and innovators to transform the transportation industry.”
The following four new tyres claim to enhance the driving experience of customers and further enhance Goodyear’s product offerings in Asia Pacific:
Eagle F1 Asymmetric 6 – Premium performance tyre, 17 – 22-inch sizes
Assurance MaxGuard – Passenger vehicle tyre, 15 – 18-inch sizes
ElectricDrive – Premium EV tyre, 17 – 21-inch sizes
Wrangler DuraTrac RT – Pickup and SUV A/T tyre, 15 – 20-inch sizes
All four new tyres will be progressively introduced in the various Asia Pacific markets in the coming months.
However, in Malaysia, the Goodyear Assurance Maxguard is already available purchase at official Goodyear retailers. Estimated prices range between RM 280 to RM 480 depending on the size variant.
At the event, Goodyear also showcased its latest technology solutions and services for future mobility.
Goodyear is committed to advanced energy efficiency, safety, tyre longevity, comfort, convenience, and digital-based solutions. At the event, Goodyear displayed its 90 percent sustainable-material demonstration tyre, highlighting its aspirational goal to develop a 100 percent sustainable-material and maintenance-free tyre by 2030.
Looking forward to the next 125 years, Goodyear reaffirms its dedication to providing customers and communities with a long-term vision to enable mobility well into the future.
Arvind can't remember a time when he didn't wheel around a HotWheels car. This love evolved into an interest in Tamiya and RC cars and finally the real deal 1:1 scale stuff. Passion finally lead to formal training in Mechanical Engineering. Instead of the bigger picture, he obsesses with the final drive ratio and spring rates of cars and spends the weekends wondering why a Perodua Myvi is so fast.