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SDAC recognised as best Ford distributor in Asia Pacific for outstanding customer satisfaction

CY Foong · Mar 24, 2023 03:00 PM

SDAC recognised as best Ford distributor in Asia Pacific for outstanding customer satisfaction 01

Sime Darby Auto ConneXion (SDAC), the sole distributor of Ford in Malaysia, recently clinched the highly-coveted Henry Ford Excellence Award for ensuring the highest level of overall customer satisfaction, exceptional business performance and the most outstanding customer initiative in 2022.

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Additionally, for the fourth consecutive year, the company has also earned the President’s Award for Sales and President’s Award for Service for both the highest level of sales customer satisfaction and the highest level of service customer satisfaction.

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SDAC recognised as best Ford distributor in Asia Pacific for outstanding customer satisfaction 01

These awards distinguish SDAC as a top-performing distributor partner across 20 Ford distributor markets in Asia Pacific, once again cementing the company’s position as one of the best Ford distributor and dealer organisations in the world.

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The prestigious Henry Ford Excellence Award, previously known as the Chairman’s Award, is the highest distinction in Ford’s annual rewards and recognition programme.

To qualify as a contender for the award, distributors are required to meet several stringent core criteria, namely 100 percent achievement on new vehicle sales and parts sales targets. They will also need a score of at least 90 percent respectively in sales and service customer satisfaction.

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“We are honoured to receive the 2022 Henry Ford Excellence Award, President’s Award for Sales and President’s Award for Service as a recognition of our achievements and the initiatives that we have implemented for our customers. We are equally humbled to be acknowledged for our commitment and investment in making sure customers are taken care of, well after the vehicle purchase,” said Turse Zuhair, Managing Director, Sime Darby Auto ConneXion-Ford.

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“We are committed to providing a richer and more immersive ownership experience for customers through holistic programmes like Ford Ranger Getaways, the first and only initiative of its kind, not just in Malaysia, but across Ford’s vast distributor network,” he added.

Also read: All-new 2022 Ford Ranger launched in Malaysia - 6 variants from RM 108k, Wildtrak from RM 168,888

CY Foong

Writer

Traded advertising for a career that fits his passion for cars. Enjoys spotting cars during his free time and has a soft spot for Japanese Kei cars but drives a thirsty manual sedan.

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