Recall that when Proton introduced the Proton X50 back in October 2020, the company stated that the new SUV has around 45% local content at launch and has 406 unique parts compared to the Geely Binyue donor car.
“The Perodua Ativa’s competitive pricing was made possible by its 95% localisation rate – the highest initial local content rate for any Perodua model. Even the engine and transmission are locally manufactured,
“Our involvement with the Ativa began from the drawing board – 54 of our designers and engineers worked with Daihatsu on this model since 2018.
“This close collaboration allowed us to include the Malaysian automotive ecosystem in the development of this model, and the suppliers rose to the challenge and were able to reduce their costs,” Dato’ Zainal said.
However at this point, we have to point out that the definition of ‘local content’ is very loosely defined, and is easily manipulated by manufacturers to gain excise tax rebates.
See, many local manufacturers / assemblers import automotive components from other countries, and then assemble these overseas-sourced components into a module here in Malaysia, and pass off the entire part as a ‘local item.’ In reality there is actually very little work done locally.
We are not saying that Perodua's local content claim is a lie, just don't take such claims at their face value.
Like the Perodua Axia and Perodua Bezza, the 2021 Perodua Ativa is produced at the Perodua Global Manufacturing Sdn Bhd (PGMSB) plant.
To recap, the 2021 Perodua Ativa will be the first Perodua model to get a turbocharged engine, in the form of a 1-litre 1KR-VET that outputs 98 PS and 140 Nm. The sole transmission option is a CVT-type automatic that sends drive to the front wheels. Perodua also says that the D55L is able to return 5.29 litre/100 km (18.9 km/litre).
Prices are estimated to start from RM 62,500 to RM73,400 (on-the-road, without insurance).
While the Proton X50’s local content may seem low, the figure will increase over time as Proton localizes the X50 even further.