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The affordable EV is here, but few are buying it - Hyundai Ioniq 5 outsells Wuling Air nearly 2x in Indonesia

CY Foong · Sep 22, 2023 02:00 PM

The affordable EV is here, but few are buying it - Hyundai Ioniq 5 outsells Wuling Air nearly 2x in Indonesia 01

According to the latest sales data by Gaikindo, 37,499 electric vehicles (EVs) were sold in Indonesia between January to August 2023. That’s a whopping 467.99% increase over the same period last year.

The affordable EV is here, but few are buying it - Hyundai Ioniq 5 outsells Wuling Air nearly 2x in Indonesia 02

Sitting at the top in terms of cumulative sales is the Hyundai Ioniq 5 which saw 4,315 units sold in the first 8 months of 2023. Despite the Cikarang-assembled (CKD) electric SUV being priced between IDR 700 million to IDR 800 million (~RM 213.5k-244k), it sold twice as much as the vastly more affordable (and tinier) Wuling Air in the same period.

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The affordable EV is here, but few are buying it - Hyundai Ioniq 5 outsells Wuling Air nearly 2x in Indonesia 01

The micro-EV which is also assembled in Indonesia is placed second in cumulative sales behind the Ioniq 5 with 2,121 units sold. The Wuling Air is priced between IDR 206 million to IDR 299.5 million (~RM 63k-91k).

Also read: Thai distributor EV Primus announces plans to launch Wuling Air in Malaysia in 2024

The affordable EV is here, but few are buying it - Hyundai Ioniq 5 outsells Wuling Air nearly 2x in Indonesia 02

Clearly, Indonesian EV buyers would rather spend more than triple the price of the country's most affordable EV for one that doesn't look like a toy car. The Wuling Air is cute but with a range of up to 300 km and a small space, the larger Ioniq 5 feels more suitable along with its range of up to 430 km.

Furthermore, most of the Wuling Air on the road are registered by government bodies with the Chinese carmaker providing transport for foreign dignitaries at a recent ASEAN Summit hosted in Indonesia.

The affordable EV is here, but few are buying it - Hyundai Ioniq 5 outsells Wuling Air nearly 2x in Indonesia 03

Wuling introduced a base variant of the Air EV at the recent 2023 Gaikindo Indonesia International Auto Show (GIIAS) while Hyundai launched the Ioniq 6 at the same event. Interestingly, sales data showed that the nearly IDR 1.2 billion (~RM 365k) Ioniq 6 sold more than the base Air EV Lite (189 units to 100 units).

Also read: From RM 219k, two new variants for 2023 Hyundai Ioniq 6 in Malaysia - RWD Lite & Plus

The affordable EV is here, but few are buying it - Hyundai Ioniq 5 outsells Wuling Air nearly 2x in Indonesia 04

Hyundai led EV sales in Indonesia with 4,470 units sold in 2023 so far followed by Wuling with 2,424 units and Toyota with 452 units. Hyundai could be celebrating its EV popularity among Indonesian buyers but when Tesla and BYD make their way into the archipelago, could the Korean's victory lap be overtaken by the two biggest EV players in the world?

Also read: Japan's Nikkei Asia says Tesla's move in Malaysia is a score for PM Anwar over Indonesia's Jokowi

CY Foong

Writer

Traded advertising for a career that fits his passion for cars. Enjoys spotting cars during his free time and has a soft spot for Japanese Kei cars but drives a thirsty manual sedan.

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