Go Auto reports that 100 engineers and automotive specialists are now working at Vinfast’s first overseas branch. Vinfast, a three-year-old car company from Hanoi, Vietnam has now employed former Holden, Toyota and Ford engineers at its Melbourne office.
Although setting up its R&D facility in Australia, Vinfast does not plan to market its cars in Australia. VinFast operates a factory in the northern port city of Haiphong.
Vinfast has the USA as its target market and has outlined its plans to start making electric cars and SUVs. Other markets planned for export include Europe and Russia. Production is expected to begin later this year.
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In Vietnam, Vinfast sells the Lux A2.0 sedan (based on the BMW 5-series) and the Lux SA2.0 SUV (based on BMW X5). To be competitive, Vinfast will have to make at least 100,000 vehicles a year.
Company owner, Mr. Pham Nhat Vuong (Vietnam’s richest man), plans to make Vinfast an international brand. According to Mr. Vuong, the biggest challenge is that Vietnamese products do not have an international brand. Some perceive that Vietnam is a poor, backward country.
Vinfast will have to find a way to market and prove that its products represent a dynamic and developing Vietnam that has reached the highest standards of the world.
Previously an engineer in an automotive manufacturing company and a highway concessionaire. A part-time research student on biofuels and diesel engines. Obsessed with vehicle electrification and the future of transportation.
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